Filmmaker Anubhav Sinha talks about Gulaab Gang being his first project under his banner – Benaras Media Work
Anubhav Sinha’s Gulaab Gang features Madhuri Dixit and Juhi Chawla. With Gulaab Gang, Sinha brings for the very first time two bollywood divas- Madhuri Dixit and Juhi Chawla on the big screen.
The Ra.One director is the producer of the film and admits that it was not an easy project to put together.
It was Anubhav Sinha’s long-standing dream to start a production house and he is more than happy to have Gulaab Gang as his first project under his banner, Benaras Media Works.
About Benaras Beat:
‘Benaras Beat’ is created as a subsidiary of BENARAS MEDIAWORKS Pvt Ltd, designed to create and own non-Bollywood music properties including tracks and artists. In this endeavor BENARAS BEAT will create new music and artists and will also Produce a lot of traditional Indian music with contemporary sounds which will be more accessible to the new generation that forms the larger segment of the overall audience. Benaras Beat is creating some unusual collaborations in this regard that will be announced as and when the properties are ready. This includes a collaboration of Highly talented and popular Shillong Chamber Choir with the Sufi form.
Benaras Beat has The initial idea was to Create a marketing network of such Music Properties. In this regard Benaras Beat launched its own You Tube Channel last month and has created a network to market such music on the Mobile and Digital platforms. ‘The Holi War’ was the first such property that was created for the occasion of The Holi Festival. This was a collaboration of Mr Bappi Lahiri and Mr Jazzy B. In months to come, Benaras Beat also plans to launch some fresh artists that Benaras Beat will own and Manage.
Alongside the Production of such Non-Bollywood Music, Benaras Mediaworks is also Producing a slate of films including WARNING, GULAAB GANG and ZID. Benaras Beat has tied up with SONY MUSIC to market the music of WARNING and ZID.