Fevicol to host 11th edition of annual ‘Caring with Style’ fashion show
Organised in association with the Cancer Patients Aid Association
Show to raise funds for children suffering from blood cancer
Celebrities, achievers and socialites to walk the ramp in support of the cause
Adhesives brand Fevicol, part of Pidilite Industries, is set to host the eleventh edition of its annual ‘Caring with Style’ fashion show organised in aid of children suffering from blood cancer.
The show, organised in association with the Cancer Patient’s Aid Association, will be held on March 20th at NSCI Stadium, Pidilite announced at a press conference today. The new theme for the show – Judenge, Ladenge, Jeetenge – was also unveiled on the occassion. Funds raised from the show will be donated to CPAA towards the treatment of children suffering from blood cancer.
Renowned fashion designers Shaina NC and Manish Malhotra have lent their support to the event and will be designing a range of styles which will be showcased by icons from the film fraternity, achievers and prominent figures from different walks of life on the ramp.
This year the theme of the show has moved one step further. The theme Judenge, Ladenge, Jeetenge symbolises unification, the spirit to fight and grit to win.
The ‘Caring with Style’ fashion show is part of Pidilite’s commitment to support children suffering from blood cancer. Over the last ten years it has been held, the event has seen strong support from prominent figures including Bollywood stars Aamir Khan and Sonakshi Sinha, who walked the ramp last year.
Their peers from the film fraternity like Zayed Khan and Anu Malik as well as other celebrities and notable public figures like Maharashtra’s Honourable Chief Minister Shri Devendra Fadnavis, actor Varsha Usgaonkar, health guru Mickey Mehta, model Diandra Soares, singer Shaan and music director duo the Meet brothers have also lent their support.
In all, the last ten editions of the event put together have raised a decent amount for the treatment of blood cancer patients.
Shaina NC said, “It gives me immense satisfaction to see the growing awareness and increased support for children suffering from cancer. The concept of ‘Caring With Style’ is ‘glamour with a purpose’ and I thank all my celebrity friends and each one associated with the event for the support they extend to the cause each year. It is truly overwhelming and I am sure it will be equally, if not even more, so this year.”
Manish Malhotra said, “It’s an honour to be a part of a cause as noble as this, which not only celebrates fashion but also raises funds for those suffering with cancer. For the past several years our label has been encouraging Indian contemporary styles and this year too we will continue to highlight exquisite Indian designs through our creations.”
Cancer Patients Aid Association Founder Chairman Y. K. Sapru said, “The ‘Caring With Style ‘ event goes a long way every year towards raising funds for children suffering from blood cancer. We are grateful for the support the Bollywood fraternity and other notable public figures extend to us each year and would also like to thank Fevicol for their commitment to the cause over all these years. By hosting the event we are hoping to save the lives of several young patients suffering from cancer. So I request everyone to come forward and support us. No contribution is too small.”
The event will take place at The National Sports Club Of India (NSCI). Mumbai Municipal Corporation will lent their support for the smooth functioning of the event
The Cancer Patients Aid Association (CPAA) is a registered charitable non-governmental organisation (NGO) that works for the total management of Cancer as a disease. Established in 1969, CPAA has a tradition of tirelessly taking care of the needs of cancer patients all over India, and its neighbouring countries including Bangladesh, Bhutan, Nepal and Pakistan. CPAA is an empathetic, reassuring and non-medical presence that has supported the treatment and the overall needs of more than 3 Lakh cancer patients and rehablitated more than 25,000 patients at its Rehablitation Centre. CPAA believes that every cancer patient has the right to a full range of treatment. It networks with over 15 major hospitals in the city of Mumbai, and the cities of Pune and Delhi, to assist cancer patients and their various needs, whether financial, emotional, social or psychological. CPAA is an all-encompassing cancer help agency that works for patient care, aid and assistance, awareness and advocacy taking the holistic approach to the treatment of cancer that CPAA calls the ‘Total Management’ philosophy.
Fevicol is the largest selling brand of adhesives in Asia. Fevicol is a synthetic resin adhesive, so easy to apply that even non-experienced carpenters can work with it comfortably. It can be used in bonding various materials, where one of the surfaces to be bonded has to be porous. Fevicol strongly binds wood, plywood, laminate, veneers, MDF and all types of boards, cork etc. It is also used in sport goods manufacturing and book binding. The bond gives handling strength in 8 to 10 hours and cures fully in 24 hours to become so strong that if hit hard on the bond the wood gives away without so much as even affecting the bond.
An extensive range of consumer, craftsmen, engineering and industrial adhesives are in the market under the Fevicol brand name. Main brand is Fevicol SH and variants are Fevicol Marine and Fevicol Speedx. Wall finish and wood finish products are also included in FV division product range.
Pidilite Industries Limited is a leading manufacturer of adhesives and sealants, construction chemicals, craftsmen products, DIY (Do-It-Yourself) products and polymer emulsions in India. Our product range also includes paint chemicals, automotive chemicals, art materials and stationary, fabric care, maintenance chemicals, industrial adhesives, industrial and textile resins and organic pigments & preparations. Most of the products have been developed through strong in-house R&D. Our brand name Fevicol has become synonymous with adhesives to millions in India and is ranked amongst the most trusted brands in the country. Some of our other major brands are M Seal, FeviKwik, Fevistik, Roff, Dr. Fixit, Fevicryl, Motomax and Hobby Ideas.