Fashion-designer Aarti Vijay Gupta did a Fashion Show ‘Couture for a Cause” on 13th March, 2012. The show was aimed at supporting the social cause of helping children with special needs and funds raised was donated to LITTLE ANGELS School An NGO for children with learning disabilities (ADD, ADHD, autism etc.) Fashion-designer Aarti Vijay Gupta’s fashion show ‘Couture for a Cause” was held at ITC Maratha, Sahar, Sahar Airport Road, Andheri (East) was an interesting affair. The show was attended by theatre personalities like Garry Richardson, Actress Pooja Missra & Akruti Mistry, Model-Actor Abhisekh Awasthi and few other models walked for Aarti. Film Vicky Donor Star Cast Walk the Ramp (Star Cast:- Ayushmann Khurana & Yami Gautam)
From simplicity to royalty, Aarti Vijay Gupta has it all to her credit. Aarti Vijay Gupta has been one name which has been prevalent in the industry since the last two years now. The designer has been an active contributor in giving the models a look to die for. Her designs have not only been recognized in India, but have also acquired great acclaims globally. The designer has made a niche for herself, creating the costumes of the years long lost. The talented designer has each time surpassed her own record, to create a new high. Her first collection won the stamp of approval from none other then Ritu Kumar, who saw the collection at Kolkata fashion week and found it very refreshing. Aartivijay Gupta a NIFT Mumbai 2004 alumni earlier created waves when she was among finalists for CIAE 3rdInternational Fashion Awards Nite held in Mumbai. Her work is all about ‘breaking the compromise’. Merging old with the modern creativity with practically. Key drivers of her aesthetics lie in a strong belief in responding to the human spirit, the concept of yin and yang, playing with the proportions of the golden section, a wish for elegance in both visual and conceptual interpretation. There has to be pleasure in use, enjoyment of details that can be taken for granted but can provide the observer with an ‘ah ha’ moment. Good design ensures that the object functions as it should, has a level of meaning, is aesthetically pleasing to the client, is structurally sound, and has perfect fit and flawless finish.
