Experience Phobia’s ‘Virtual Reality Booth’ at Infiniti 2 mall!

Experience Phobia’s ‘Virtual Reality Booth’ at Infiniti 2 mall!

Experience Phobia’s ‘Virtual Reality Booth’ at Infiniti 2 mall!

The makers of the Radhika Apte-starrer Phobia, including producers Eros International and Viki Rajani and director Pavan Kirpalani has come up with a highly innovative and experiential marketing activity promoting the spine-chilling psychological thriller.

Experience Phobia’s ‘Virtual Reality Booth’ at Infiniti 2 mall

In Eros and Next Gen Films’ Phobia, Radhika Apte’s character Mehak suffers from Agoraphobia, the fear of open spaces. To help overcome her fear, her doctor advises help through a VR headset.

To help viewers experience what Mehak experiences through a VR headset, the makers have set up a Phobia Booth at Infiniti 2 Atrium mall in Malad (Mumbai). VR headsets will be available for people to try on and face some common everyday fears like fear of heights, darkness etc.