Eros Now and Micromax Form Strategic Partnership to Offer Endless Entertainment
Micromax smartphones will now be available with the Eros Now app preinstalled
Isle of Man Eros International Plc (NYSE: EROS) (“Eros”), a leading company in the Indian film entertainment industry, today announced a strategic partnership between its cutting edge OTT digital platform, Eros Now and Micromax Informatics Limited, one of the world’s leading handset manufactures, to bring endless entertainment to Micromax consumers.
The growth of fast and reliable internet, and access to affordable big screen smartphones and handheld devices, has led India to the cusp of a digital revolution. According to Deloitte, an average mobile web user in India consumes 102 minutes of mobile media. Of the total time spent on digital media by young people, about 21% is spent on audio and video entertainment. With monthly spending on digital entertainment consumption expected to grow by 2.5 times by 2020, it is clear that consumers today are seeking easy access to high quality entertainment content on-the-go.
Commenting on the association, Rishika Lulla Singh, CEO Eros Digital said, “We are extremely pleased to partner with Micromax to offer our collection of movies, music and more. With this partnership we will be expanding our ability to provide entertainment on-the-go, anywhere and anytime to Micromax’s 3.5 million monthly users. Joining forces with one of the world’s leading smartphone manufacturers provides us with another opportunity for exponential growth.”
Micromax’s services portfolio has been built to offer a convenient and exceptional digital experience to its consumers. With this partnership, the Eros Now app will be preinstalled into Micromax’s latest smart phones to showcase Eros Now’s extensive repository of Bollywood films, music, originals and regional content. For millions of users who look for great Bollywood and regional language content, this partnership simplifies the task of discovering great content anytime, anyplace, on a device of their choice.
Mr. Vikas Jain, Co-founder, Micromax Informatics Limited, said, “We are extremely excited about this partnership, as it promises to make the digital content from cinema, movies and videos available to our urban and rural customers. Beyond urban cities in India, Micromax has found mobile internet to be one of the most favored connectivity options in rural cities. This tie up helps us to enhance the experience for our customers beyond hardware specifications. The rich content library of Eros promises to become a part of the daily digital consumption of our customers.”
Micromax smartphone users can choose their subscription package (Rs.49 pm or Rs.99 pm) for a duration of their choice ranging from one month to a year. Users will have access to unique content on Eros Now, with subscriptions offering a range of exciting features, such as viewing content offline, full-length movies, thematic curated playlists, watch-lists, regional language filters, video progression as well as English and Arabic subtitles to offer the best video viewing experience to users. Music-lovers can also enjoy individual music tracks and music video playlists using the app.
About Eros Now
Eros Now is Eros International Plc’s leading on-demand Bollywood and regional language entertainment network accessible anytime, anywhere, on most Internet-connected screen including mobile, web, and TV. Eros Now offers its 37 million plus registered users the promise of endless entertainment hosting one of the largest libraries of movies, as well as premium television shows, music videos and audio tracks, unmatched in quantity and quality. Product features, such as high definition content, English and Arabic subtitles and high quality original drama series differentiate the Eros Now entertainment offering.
About Eros International Plc
Eros International Plc (NYSE: EROS) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International Plc became the first Indian media company to list on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The Company has an extensive and growing movie library comprising of over 3,000 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. The Company also owns the rapidly growing OTT platform Eros Now.
About Micromax Informatics Ltd
Micromax Informatics Limited is one of the leading mobile phone players in the world (Counterpoint Research) and a leading consumer electronics brand in India. Over the past decade, Micromax has consistently delivered the vision of democratization technology by making innovation affordable through its innovative product and service offerings. Micromax is currently the 2nd largest mobile vendor in India with a market share of 14.1 percent in Q4 of 2015 (IDC Report). The brand’s product portfolio embraces more than 50 models today, ranging from feature rich, dual – SIM phones, 3G and 4G Android smartphones, tablets, LED televisions, Air Conditioners and data cards. The company has many firsts to its credit when it comes to the mobile handset market including the 30-day battery backup, dual SIM phones, QWERTY keypads, universal remote control mobile phones, first quad-core budget smart phone, world’s slimmest smartphone etc. The company is expanding its footprint into newer product categories to become a complete consumer electronics player and has already seen success bagging a significant share in each of these. Micromax* sells more than 3 million Mobility Devices every month, with an offline presence in more than 560 districts through 1, 30,000 retail outlets and online presence through its own e-store and leading e-commerce players in India. Micromax has made strategic investments in complementary services startups such as iXigo, Gaana, HealthifyMe, Scandid, TranServ and more to create differentiation and bring these services alive. Micromax is one of the front runners in leading the ‘Make in India’ campaign, and has operational facilities in Rudrapur and Hyderabad with two other facilities coming up in Madhya Pradesh and Rajasthan by the end of the year 2016. Micromax is the first Indian mobile brand to become a leading player in all the geographies it has presence outside of India such as Russia and SAARC markets. As Micromax consolidates its leadership position in the India and globally to become a truly integrated devices and services company, it recently unveiled its new identity and philosophy ‘Nuts: Guts: Glory’ which is an extension of Micromax’s DNA of challenging accepted notions and bringing market leading innovations to connect millions across the world.