Eros International teams up with 17th Jio MAMI Mumbai Film Festival as Knowledge Partner
Leading film studio ties up with the leading Mumbai film festival to recognize & support new talent
Leading Indian film studio, Eros International Media Limited (Eros International) has teamed up with the internationally acclaimed 17th Jio MAMI Mumbai Film Festival opening on October 29 as their Knowledge Partner to recognize and support new talent.
Eros International, with its over three decades of experience in establishing Indian cinema on a global platform has associated with Jio MAMI Mumbai Film Festival to strengthen its content strategy of backing good cinema, identifying and rewarding new talent. Furthermore, Eros International as Knowledge Partner will be awarding the Gold category winners at the festival.
Speaking on this association, Sunil Lulla, Managing Director, Eros International, said, “As Knowledge Partner, we saw a synergy in tying up with a significant film platform like MAMI which showcases the best of Indian and international cinema. It’s a perfect opportunity to build on our vision of being a leading content company and recognizing new talent. It’s been a fantastic year with some great commercial and critically acclaimed successes like NH10, Badlapur, Tanu Weds Manu Returns and Bajrangi Bhaijaan and associating with MAMI is a step forward in supporting good cinema”.
Anupama Chopra, Festival Director, 17th Jio MAMI Mumbai Film Festival commented, “We are thrilled to have Eros International as our Knowledge Partner. It’s very exciting that a leading studio has joined hands with our film festival to support new talent. I hope that this opens many doors and enables new voices to emerge”.
About Eros International Media Ltd Eros International Media Ltd. (BSE Script Code: 533261; NSE Script Code: EROSMEDIA) is a leading global company in the Indian film entertainment industry that acquires, co-produces and distributes Indian films across all available formats such as cinema, television and digital new media. Eros International is part of Eros International Plc, which became the first Indian media Company to raise capital and be listed on the New York Stock Exchange. Eros International has experience of over three decades in establishing a global platform for Indian cinema. The company has a competitive advantage through its extensive and growing movie library comprising of over 2,000 films, which include Hindi, Tamil, and other regional language films for home entertainment distribution. Eros International has built a dynamic business model by combining the release of new films every year with the exploitation of its film library. For further information please visit: www.erosintl.com
To attend the festival, viewers can register online at http://in.bookmyshow.com/mami/ or visit registration counters at the festival venues listed above.
JIO MAMI VISION 2015
The Jio MAMI Mumbai Film Festival With Star India is an inclusive movie feast. We showcase the latest cutting-edge, independent cinema – art house fare alongside genre movies from Bollywood and Hollywood and cult international movies. We offer the best of world cinema to the people of Mumbai and we offer the best of Indian cinema to the world. The festival is run by the Mumbai Academy of Moving Image popularly known as MAMI. This is a space where we revel in the sheer pleasure of cinema, the joy it gives us and how much it enhances our lives. The goal is to nurture and ignite a passion for movies. We want Jio MAMI to be shorthand for excellence in cinema.
ABOUT JIO MAMI
Mumbai – the financial capital of India is also the epicentre of the Indian film industry. The city plays such a major role in production and dissemination of Indian films and television programmes that it is widely known by its acronym ‘Bollywood’. In 1997, a group of film industry stalwarts headed by late Hrishikesh Mukherjee founded the Mumbai Academy of Moving Image (MAMI) as a not-for-profit Trust. Their main objective was to organise an annual International Film Festival which the film industry and the country could be proud of. MAMI has been organising the festival for the last 16 years and aims to foster a climate of good cinema. MAMI engages people from all walks of life across the city and country who enjoy and love good cinema. It is Mumbai’s only film festival that is entirely created and run by film professionals and a group of members from corporate India. Appreciation of good cinema, stripped off all the limiting labels of art and commercial, can only come about through exposure to the best of films the world has to offer. The Festival is the first step in that direction.
In their Mission Statement in 1997, the MAMI Board of Trustees said, “We feel it is the need of the hour to disseminate and inculcate good cinema among Indian audiences. The only way to achieve this is to celebrate cinema by hosting an International Film Festival in Mumbai, India ‘s film and entertainment capital. MAMI (Mumbai Academy of Moving Image) is committed to start Mumbai’s first independent international film festival organized by practicing film makers.”