Eros International announces the launch of its online music channel
Eros Now Music on YouTube
Eros International Media Ltd (EIML), a leading global company in
the Indian film entertainment industry has announced the launch of its dedicated online music
service, ‘Eros Now Music’ on YouTube.
Eros has leveraged its wide reach and the subscriber base of its YouTube presence to
launch a new channel Eros Now Music for established and emerging artists. The platform
www.youtube.com/erosnowmusic will showcase original music content and leverage from the
global reputation of Eros as a leading premium content provider.
Eros Now Music will feature established as well as emerging talent including Shaan, DJ
Sheizwood, UK based pop artist Kimeli, Shweta Yogendra, Farhan Saeed, Gajendra, Simmy
and Tippy, Rahul / Shah Rule among others. The content on the newly launched channel will
include music videos and special behind the scenes footage.
Speaking on the launch of the digitized music channel, Ricky Ghai, CEO Eros Digital said, “As
a part of our digital transformation, the launch of Eros Now Music is a step forward in providing
rich and original music exclusively on the digital platform. The idea is to promote existing talent
and discover new voices and build universal appeal for Asian music. This is a part of Eros’s
global vision to raise the stake, appreciate the raw and diverse talent of South Asian Music and
promote it on the world platform”.