ENDEMOL SHINE INDIA’S BIGG BOSS REIGNS SUPREME IN SOUTH!
TELUGU AND TAMIL VERSION OF BIGG BOSS GARNERS WIDE APPRECIATION FROM VIEWERS
Bigg Boss, the ultimate reality show has done it again! After conquering audiences, in Hindi, Kannada and Bangla, the show has emerged a winner in the Telugu and Tamil markets as well. Endemol Shine India’s Tamil and Telugu versions of Bigg Boss that recently launched on Star Vijay and Star Maa respectively are already rocking the ratings charts.
Bigg Boss Tamil and Telugu Hosted by Kamala Hassan and Jr NTR respectively, have been produced on a grand scale and both shows have been well received and have garnered a lot of viewer appreciation. Endemol Shine India’s Telugu version of Bigg Boss had a remarkable opening with launch ratings of 16.2 TVR (Source: BARC, Market: AP/TS, TG: 15+ Urban, Week 29); with the first 3 weeks of the telecast garnering brilliant ratings averaging 9.7 TVR (Source: BARC, Market: AP/TS, TG: 15+ Urban, Week 29-Week 31), making it the #1 Non-Scripted show in Telugu language by a huge margin. Bigg Boss Tamil too has been a huge success (the show has already touched a peak of 12.1 TVR); the show continues to scale new heights with exceptional ratings averaging 8.4 TVR over the past 6 weeks (Source: BARC, Market: TN/Pondicherry, TG: AA 15+ Urban Week 26-Week 31).
Talking about the success of the franchise in South market, Deepak Dhar, CEO and MD, Endemol Shine Indiasaid, “Bigg Boss has come a long way since its launch in India. The format of the show has been well received and has garnered a huge fan following. Bigg Boss, now in its 5th language and 18th season, is undoubtedly the most popular show across the country entertaining viewers from all strata’s of the society. The amazing ratings garnered by Telugu and Tamil version of Bigg Boss are testament to the appreciation and acceptance the show has received from the audience. We at Endemol Shine India are very encouraged by this response and will continue to strive to entertain, innovate and engage the viewers of the show season after season.”
Endemol Shine India is the only production house to produce the Big Brother format (Bigg Boss in India) in multiple languages. Endemol Shine India has adapted Bigg Boss in Hindi, Kannada, Bangla, Tamil and Telugu and today produces more than 500 episodes in a 365-day calendar year.
About Endemol Shine India
Endemol Shine India is one of the leading and most valuable content production companies in India across television, film and digital content. The company is a 51:49 strategic alliances between Endemol Shine Group (a joint venture between Endemol, Shine and CORE Media) and CA Media – the Asian investment arm of The Chernin Group (TCG). Endemol Shine India is currently the premier content provider in the Sub- Continent, producing over 800 hours of programming annually for the biggest broadcasters; mainstream & regional. With a penchant for bringing in the Biggest Bollywood names on the small screen, Endemol Shine India, ever since its conception in 2006 – has steadily emerged as a market leader with successful television shows like Bigg Boss (Hindi, Kannada, Bangla, Telugu, Tamil), Fear Factor, MasterChef India, So You Think You Can Dance, The Voice India, The Voice India Kids, Chhote Miyan, The Great Indian Laughter Challenge, Love School, Life Mein Ek Baar, Great Escape, over 450 episodes of Deal or No Deal and The Money Drop for Sun Network amongst others. Endemol Shine India has also forayed into the movie making business with the remake of blockbuster Kahaani in Tamil & Telugu and TE3N, Traffic and Brothers in Hindi.
Internationally Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits with creative operations in over 28 markets. The Group’s portfolio enthrals and inspires across scripted and non-scripted genres; coupled with digital, gaming, brands and licensing and distribution operations. In 2016 Endemol Shine Group produced more than 800 productions, in 76 territories airing on 295 channels around the world.