Duracell’s ‘Durathon’ campaign ropes in Mandira Bedi to get Mumbai’s families running
This event will be is Duracell’s first public marketing activity in India
Duracell, the iconic consumer battery company and the leading manufacturer of high performance alkaline batteries worldwide will launch the ‘Durathon’ – Mumbai’s first family run; on Sunday, November 12, 2017. There are two categories of race, the 5 KM race that will start from Bandstand, Bandra to Andrews College, and end at Bandstand. The 2 KM race will start from Bandstand to and bring you back to where it all began via HK ROAD.
David Abraham, Duracell Marketing Director for Middle East and India explains,“Duracell’s Running Bunny is an iconic symbol of our brand, symbolizing power and longevity – so historically, our connection to running has always been strong. People simply love the Bunny that runs stronger for longer and always graciously wins. A great inspiration for our family runners to unlock their power within on the occasion of the Durathon when they go stronger for longer. Just like the Bunny, just like our Duracell batteries.”
There will be various interesting activities, freebies for all participants, Prizes for On-the-spot contest for runners as well as non-runners and their families to enjoy and be active together on the race day. Being an early morning start, participants will be able to enjoy the amazing sunrise as well as the sights and sounds of the city waking up. Like the famous running Duracell Bunny kids and parents will have the opportunity to show how they can go stronger for longer as they unlock their inner power when finishing together a 2 KM or 5 KM run. An accomplishment to be jointly celebrated not only that very day and also during Children’s Day just two days later on November 14, 2017.
Mandira Bedi, actress, anchor, designer and mother of a six-year-old son says, “I love my family, and powering our fitness and well-being is very important to me. My son is immensely inspired by the energy of the Duracell Bunny, who will unleash great power at the Durathon, a lovely platform for every family to come together and increase bonding.”
Durathon is a joint initiative of Times NIE and Universal Corporation Limited. Event partners are Ocean Active, Chitah JKD, Fortis Hospital.
About Duracell
Started in the 1920’s, the Duracell brand and company was recently acquired by the Berkshire Hathaway Company (NYSE-BRK) and has grown to be the leader in the single-use battery market in North America. Its iconic brand is known the world over. Our products are trusted in the devices that keep people connected, protect their families, entertain them, and simplify their increasingly mobile lifestyles. Berkshire Hathaway is a $210B holding company owning subsidiaries that engage in diverse business activities. Visit www.duracell.com for more information; follow us on Twitter.com/Duracell and like us on Facebook.com/Duracell.
