Director/Choreographer Farah Khan launches the “Sirf Dekhneka Nahi” campaign for I P L 2013.

Max, the exclusive broadcaster of the Indian Premier League, announced its new marketing campaign for the Pepsi IPL 2013 called “Sirf Dekhneka Nahi” and has roped in director-choreographer Farah Khan as the face of the campaign.

Farah Khan will establish three unique signature dance moves for the campaign, namely for a four, a six and a wicket.The campaign also sees Farah encourage audiences to let go of their inhibitions and groove to the official jingle composed and sung by Vishal-Shekhar titled “Jumping Jhapak”.

If that wasn’t all, the campaign features three dance instruction videos and one film, all featuring Farah Khan. These three shorts will showcase women, working professionals , families  and the likes celebrating the IPL together with Farah teaching them the steps.

Says Farah Khan, “I am extremely excited to associate with MAX for their marketing campaign. Being an ardent cricket lover and a dancer, I can relate to the feeling of celebrating when your favorite team scores a four and a six or takes a wicket. Just the way I train my stars to let go of their inhibitions and dance with all their heart, in this campaign I will teach the audience not to hold back and enjoy every single celebratory moment of this exhilarating tournament.”