Designer Premal Badiani shined at New York Fashion Week
Leading light of Indian fashion landscape, designer Premal Badiani took Indian fashion to New York at New York Fashion Week. Her newest collection ‘Root Cause’ based on soft and fluid silhouettes with warm shades of maroon. The earthy undertones of the fabric are further complimented with the green and gold embroidery that endorses ‘green awareness’ yet giving it a luxurious look.
Talking about the inspiration behind the collection “Root Cause” , she had put in display at New York Fashion Week “The inspiration behind this collection was to bring awareness of the human impact on the environment and to promote social responsibility by adopting sustainable fashion as a lifestyle choice. The primary fabric used that is made from natural cellulosic fibers and produced from wood pulp, a natural renewable resource. This highlights the brand’s philosophy of environmental awareness that believes caring about the planet is not a seasonal choice but needs to be done all year round. Through this collection, the brand wants to promote sustainable fashion in the luxury market”
The designer says showcasing the collection “Root Cause” at the New York Fashion Week opened an avenue for the entire community of Indian textile makers “This opportunity opened an avenue not only for me and other designers but also for the entire community of Indian textile makers and hand loom weavers to get their craft noticed and acknowledged in the international fashion industry,” says the designer
Her label ” Premal Badiani” has become synonymous with sophisticated drama, feminine motifs, unabashed grandeur and contemporary structure amply visible in her designs – from romantic, corseted silhouettes to regal traditional designs. Designer Premal Badiani’s enthusiasm for fashion resonates in her designs, resplendent with signature layering, dazzling embellishments, intricate draping and exquisite attention to detail. Driven by artistic, modern and luxurious design and style, couture-like quality and a high level of customer service, Her label “Premal Badiani” holds an impeccable customer appeal. Inspired by the rich heritage of India, “Premal Badiani” designs are a exclusive blend of luxury, opulence and the finest quality of fabrics, intricate craftsmanship, exquisite embroideries with fresh cuts and global designs that define modern Indian couture. Her creations epitomize global glamour with an Indian sensibility, featuring meticulously crafted designs ranging from understated to opulent. Premal Badiani chose to break away from the mould and create a niche for herself by designing collections ‘just for men’. On showcase are traditional bandhgalas, sherwanis, jodhpuris alongside western suits and blazers
Premal Badiani says “Is a lifestyle brand born out of passion for creation and design. Inspired by the rich heritage of India, the label Premal Badiani is an exclusive blend of luxury, opulence and the finest quality of fabrics, intricate craftsmanship, exquisite embroideries with fresh cuts and global designs that define modern Indian couture”
“A customer centric philosophy is what makes the label Premal Badiani so unique. Every customer is given undivided time and attention with an effort is to maintain transparency and customer involvement right from the initial inquiry to the outfit delivery. A distinctive business model of the label Premal Badiani allows both domestic and global customers to experience an equal level of personal service. We appreciate that getting a customized outfit is a very personal process. It’s not about getting a job done; it’s about bringing those smiles to the customers that motivates us here at the label Premal Badiani ” adds Premal Badiani.
