Dekkho collaborates with Times Music for Bollywood, music videos and regional content
Online platform to now stream videos from the music video library of Times Music.
Dekkho, the new-age online video streaming platform, is delighted to announce its alliance with Times Music for premium video content licensing and promotion ofpop music and regional content, besides popular Bollywood music. Well-known for blockbuster singles such as ‘Wakhra Swag’ and ‘Saware’, Times Music has most recently released popular film soundtracks like ‘Pink’ and ‘Running Shaadi.’ The collaboration will focus on effective content monetization, marketing and promotional activities involving Meet and Greet with artists, fan shout-outs, social media promotions, live events, etc.
Expressing his enthusiasm on the collaboration, Tanay Desai, Co-Founder – Dekkho, commented,”Times Music is one of the fastest growing labels in the industry. We are pleased to associate with their premium catalogue of music, wellness, and spiritual content. This ensures adequate depth into Bollywood, pop, fitness, and lifestyle, all of which are actively consumed by today’s generation of online viewers. We are betting high on the first-window concept, and look forward to disrupting premium content even further with this alliance.”
“India has always been a ‘video ready’ generation since we have grown up on popular Bollywood songs that combined extensive videography with music. We welcome Dekkho as a bold Indian venture to carry forward an enduring legacy and bring it to the world ,” said Mandar Thakur, COO – Times Music.
Dekkho is available to download on iOS and Android.
Headquartered in Mumbai, Dekkho is a new-age video streaming service established in March, 2016. Catering specifically to the diverse entertainment needs of Indian viewers, Dekkho allows its users to watch free, high-quality, multichannel premium content with advertisements. The platform aims to curate and showcase content close to its users’ hearts to enable seamless access to the most relevant entertainment solutions, anytime, anywhere. By presenting only premium content across genres such as entertainment, food, travel, lifestyle, fashion, comedy, etc. to viewers for free, Dekkho provides fully customised solutions to meet a user’s daily need for the most perfect premium viewing. The platform, currently, has over 12,000 hours of content from top digital channels such as Sony Music, Zee Music Company, ScoopWhoop, BuzzFeed, AIB, MissMalini.com, East India Comedy, Culture Machine, Epic, and Sony Pictures, to name a few.
About Times Music:
Times Music is one of India’s leading music entertainment companies and a division of South Asia’s largest media conglomerate, The Times Of India Group. Over the years, the company has transformed into a progressive, digitally robust music label and music publisher with global distribution. On the label side, Times Music manages one of the most diverse Indian music catalogues with genres spanning Bollywood, Spiritual, Indie, Pop, Rock & other non-film. The company is also licensee to some of the world’s biggest International music labels outside of the majors with a particularly strong EDM catalogue. On the music publishing side, Times Music administers its own catalogue in all major international markets. The company is also the exclusive India sub publisher to Global majors Warner Chappell & Peer Music besides others and represents more than 1 million music composition rights.
Times Music has 2 sub brands – Junglee Music (For Bollywood music & Home Video) and Times Living (for wellness music & video)