Dear zindagi’s marketing strategy
Dear Zindagi’s 1st look is out and everyone is going all crazy about it … The marketing strategy of the film is going to be very different.. they will release 4 teasers instead of a trailer
Gauri shinde says – .. we have decided not to go the usually route in dear zindagi. We are releasing many smaller video units titled …Dear zindagi take 1… take 2… take 3 … take 4 etc… I don’t know if it’s a new marketing strategy or not but it was Shahrukh’s suggestion that we invite the viewer bit by bit into the experience of Dear Zindagi. Yes some people believe that trailers should clearly tell people the story of the film but I believe that any Promotion of a film should make viewers see the film to find out what it is all about not see a film after knowing what it’s all about
