DDB Foundation partners Videocon to launch New Age LEDs

DDB Foundation partners Videocon to launch New Age LEDs

The Titans meet to start a new Era in Home Entertainment

Videocon, India’s leading Consumer Durable Company, has successfully announced its partnership with the world’s most advanced TV technology platform- Digital Direct Broadcast (DDB) with much fanfare at an event held in Mumbai.

This multi-faceted revolutionary Videocon DDB LED was unveiled by the Bollywood superstar, Mr. Shahrukh Khan. Later, the product range of all new LEDs available in sizes from 32” to 58” was also launched on the occasion.

This association between Videocon & DDB sets new Global standards in Home Entertainment Experience, as the Advanced TV Operating System- DDB will optimize the TV viewing experience with the convergence of various features never experienced before on a single platform! It will help receive digital signals without a set-top box, giving an audio-visual experience never experienced before. Its cloud computing abilities help you work and save your
files on the cloud, while giving a superior browsing experience of favourite websites, including Facebook, Youtube and Twitter. It also has the ability to convert 2D channels into life-like 3D quality, making the experience to watch Videocon DDB LEDs nothing short of being magical. So you no more need multiple devices, your Videocon DDB LED will do it all!

Present at launch Mr. T. Kohyama-Vice President R&D, DDB Foundation, said- “DDB personifies the next level of home entertainment experience, The DDB technology platform is touted to be a game changer in this Industry. At DDB Foundation we have a very in-depth and stringent process of evaluation for product associations. Videocon, with its credentials like years of industry experience, a vast distribution network and world class service back up has surpassed the assessment process and we are very pleased to be associated with this Indian durable giant.

Mr. Anirudh Dhoot, Director, Videocon said on the association, “We believe that this revolutionary technology in the Indian ecosphere will transform the way consumers view their television. Providing a set-top box less platform to the Indian consumers and enlivening them with true to life audio and video capabilities separates this iconic technology from other players in the market. Bringing in a revolutionary digital experience to the consumers, this technological platform shall offer a world-class technology to the Indian television market and bring at par to international standards. Videocon is glad to be chosen to partner with DDB”

This multi-faceted, revolutionary Videocon DDB LED range was unveiled by The King of entertainment, the Bollywood superstar, Mr. Shahrukh Khan, who after the product experience believes that “If it’s not DDB, then it’s not a TV.”

Sharing his thoughts, Shahrukh Khan on the launch, “Coming from the film industry, the work we do is showed over 2 types of screens- Cinemas and TV. Now, cinemas have evolved tremendously over time, with digitalization and 3D and so many options for the viewers to enjoy our films theway they were meant to be.

But when it comes to the millions of people watching TV at home, the impact of the film is diluted. So I’m on the lookout for a TV that can do justice to the world-class visual and sound effects we use in our films.

This revolutionary initiative by Videocon DDB provides me with an opportunity to witness the future of television technology firsthand.”

The DDB technology enabled LEDs incorporates industry first features like a ‘450 MHz Dual Core Processor’ integrated with 14 Bit Processor capable of creating a 4 Trillion Colour bandwidth, ‘Motion Enhancement and Motion Correction (MEMC)’ capabilities, ‘Cloud Computing’ which allows sharing of files, pictures or songs over the air, ‘2D to 3D Conversion’ which converts usual 2D images to life-like 3D images; along with amalgamating new-age features
like HDMI-CEC enabled DDB Platform devices, 10 Band Graphic Equalizer, Faroudja Audio- Video Optimized and Strata Certified Audio, for a better audio-video experience.

About Videocon

Largest Indian multinational durables company Videocon has always been a harbinger of change and new technology trends in India. Be it washing machine or Colour Television, Videocon has been a pioneer in introducing these technology products to the Indian households. For the past 25
years, it has been bringing joy in millions of homes in India, thanks to its technology marvels.

A USD 5 billion global conglomerate, Videocon holds interests in six key sectors and operates through its 17 manufacturing sites in India and plants in China, Poland, Italy and Mexico. Headquartered in Gurgaon (NCR Delhi), Videocon is the largest consumer electronic and home appliance companies in India and is ranked as the 42nd most trusted brand in India among the top
300 brands by The Brand Trust Report.

About DDB Foundation

DDB Foundation is a collaboration between seven of the biggest names in new-age technology:
This revolutionary technology platform is pioneered by: ST Micro Electronics – the World’s leading semiconductor company, Irdeto – World’s leading innovative software and application maker, Nivio – World’s leading cloud computing brand, Faroudja – Emmy award winning audio- video technology, Strata – World’s leading sound technology and is presented by Videocon d2h-
India’s most advanced DTH service provider and Philips – World’s leader in healthcare, lighting and consumer lifestyle brand.

The collaboration brings in a digital technology platform that will optimize the TV viewing experience like never before and will help in receiving digital signals without any set-top box, giving an audio-visual experience that has never been seen or heard before.