CRY and Asian Paints join hands to beautify Churchgate station
CRY – Child Rights and You, an NGO working to protect and honour the rights of children in India, in collaboration with Asian Paints took up the initiative of giving a makeover to Churchgate station. The effort was part of ‘Hamara Station Hamari Shaan’ India’s biggest beautification drive that is part of Daan Utsav, the Festival of Giving which kick-started on October 2.
CRY and Asian Paints took up the initiative to transform some of the ceiling columns, walls and 52 pillars of Churchgate Station into a stunning piece of artistic design. This was executed by 25 accomplished artists, alumni of Sir J.J. School of Art and part of Wallcano India, all generously offering their talent at no cost.
On October 2, CRY project children, donors, volunteers and employees also joined in the efforts to paint some walls of the station.
CRY believes that education is key to enhancing and enriching childhoods, and is one of the most important investments a country can make in its children. Hence, the theme selected for Churchgate Station is education, and CRY hopes that this issue will be highlighted for the thousands of commuters who pass through the station each day.
“We are thrilled to be part of Hamara Station, Hamari Shaan and to have transformed Churchgate station into a colourful and welcoming space that brings alive the all important issue of education for children. For the CRY family, it is our way of giving back to Mumbai – a city we have called home for over 36 years,” says Kreeanne Rabadi, Regional Director-West, CRY.
Speaking on the occasion, Amit Syngle, President-Sales, Marketing & Technology, Asian Paints Ltd said, “We at Asian Paints have been constantly working towards promoting art and making it directly accessible to the public since last few years. We believe it is our utmost responsibility to add colour and create a vibrant and happy environment in India. Mumbai’s local trains are the lifeline of the city connecting millions of people every day and we are delighted to partner with CRY for the beautification of Churchgate station and bring more colour, beauty and joy to the everyday lives of the Mumbai commuter. We are extremely proud to be associated with Hamara Station Hamari Shaan initiative and beautifying the station through art.”
CRY – Child Rights and You (formerly known as Child Relief and You) is an Indian NGO that believes in every child’s right to a childhood – to live, to learn, grow and play. For over 30 years, CRY and its partners have worked with parents and communities to ensure Lasting Change in the lives of more than 20 Lakh underprivileged children.
About Asian Paints
Since its foundation in 1942, Asian Paints has come a long way to become India’s largest and Asia’s third largest paint company, with a turnover of Rs. 141.83 billion. Asian Paints operates in 19 countries and has 26 paint manufacturing facilities in the world servicing consumers in over 65 countries. Asian Paints has always been a leader in the paint industry, pushing new concepts in India like Colour Idea Stores, Ezycolour services like Home Solutions & Colour Consultancy and Colour Next trend forecasting.