Trust the makers of the comic sequel ‘Kyaa Super Kool Hain Hum’ to shock, just like the film!
In December 2012, when the first poster of the film was released, it was bold enough to carry reviews from two leading critics who had vehemently detested the original back in 2005.
In times where film makers are busy quoting glowing media reviews in their communication, Balaji, in a daring and first-of-its-kind print ad that appeared in a morning daily in Mumbai, has taken a few critics head-on by actually quoting their negative reviews and then cocking a cheeky snook at them by revealing the film’s astounding weekend collections.
Says Ekta Kapoor, “The taalis from the audience have paled the gaalis from some of the critics. The film’s path-breaking collections have established the film’s critic-proof status and reaffirmed our motto of what the audience wants – entertainment, entertainment, entertainment!”
For the record, the film’s 4-day net domestic collections are a staggering 26.46 cr!