Credibility Before Hype- Here’s Why Anushka Sharma is the face of Five New Brands
She is the face of independent, self-made and creative success in Indian showbiz today. Anushka Sharma, a superstar who always lets her work do all the talking, has now expanded her kitty of brands with five new endorsement deals. What’s most impressive is that almost all of these brands have never used a celebrity endorser prior to this. Anushka was chosen to become their face simply because she spells credibility and trust beyond the realm of glamour and stardom alone.
That Anushka is known to represent credibility is evident from her soaring popularity amongst moviegoers in urban and small town India, and her iconic following amongst the youth. With nearly 12 million twitter followers, Anushka is seen as inspiring and encouraging to many young women who aspire to independence.
She will soon be seen endorsing a global bank, a womens’ indianwear line, an internationally coveted smartphone, a prestigious travel company and a (product category). With each brand, Anushka brings tremendous value as she helps increase their reach and make them easy to trust and connect with for the Indian consumer. Noteworthy, that apart from other leading brands, she is also the female ambassador for the prestigious Swachh Bharat Campaign, along with Mr Amitabh Bachchan. Given that she is also zooming ahead with her productions, and working on a solid line up of films, Anushka Sharma remains a trail blazer in cinema today.
