CONTRABANDS LAUNCHES ‘HOW YOU LIKE ME NOW’
THE 1STSINGLE FROM THE DEBUT ALBUM OF EDM SENSATION ‘LOST STORIES’
Contrabands, a joint venture between Universal Music India, one of the biggest record labels today India’s premier Entertainment channel, Vh1 and leading live music venue Hard Rock Café, today announced the release of ‘How You Like Me Now?’, first single of EDM band ‘Lost Stories’ debut album ‘Music for the # Generation’. Contrabands was launched earlier this year to create a unique platform for independent artists and ‘Lost Stories’ will be the first artists to release an album under the label.
Titled ‘How You Like Me Now?’, the track encapsulates the journey of self-discovery and assertion that every teenager goes through. It also highlights the materialistic aspects of present day life and the digital revolution led by social network media. The video for the track, a futuristic production that acts as a visual compliment to the track, will be released on 20th July 2013 exclusively on Vh1.
Speaking on their latest single, Lost Stories quote, “We have always aimed our music to be an escape from the rut of the daily life and our first ever video does complete justice to this concept.How you like me now is about disparity, peer pressures, ragging and bullying. The lyrics of the song are extremely catchy and sticks in your mind on one listen. We believe that the video will strike a chord with everyone as all of us have that one person who looks down upon us and getting even with them becomes our motto. The sound is fresh and diverse from our usual dark ways and we are sure that this single is going to be a rage in just a few days.”
Lost Stories is a prolific Indian electronic music duo comprised of India’s best EDM producers Prayag Mehta and Rishab Joshi. They collaborated and started producing in the first half of 2008, under the alias of ‘Lost Stories’. Their eclectic blend of progressive sounds and uplifting melodies has identified them as the next big thing both within the country as well as across the globe, even catching the attention of such music personalities as Armin Van Buuren, Markus Schulz and Andy Moor. They have also shared the stage with EDM big-wigs like Dash Berlin, Sander Van Doorn, Chicane, Cosmic Gate. TV Rock, Marco V, Acid Jack, and Marcel Woods.
Speaking on the occasion, Devraj Sanyal, Managing Director, Universal Music India and South Asia said, “The time for the niche world of electronica to transcend into the mainstream has come. I am proud to present my brothers Rishabh and Prayag with their first global single (How You Like Me Now?) and album (Music for the # Generation) to the world in a way that is worthy of an A Lister artist launch. Vh1, HRC and UMG through ContraBands will do just that with mainstream TV play, radio play and a massive digital campaign for LostStories. I am certain LS will be welcomed with the same enthusiasm that some of our topmost artists are met with. Within days of the ContraBands promo we are seeing insane traction on the ContraBands page with bands from all corners of India and overseas come to us to feature as the next act on ContraBands”
Speaking about this, FerzadPalia, Sr. Vice President and General Manager – English Entertainment, Viacom18 Pvt Ltd, said, “Vh1 is extremely proud to be associated with Universal Music and HRC for our new venture Contrabands which gives upcoming artists a platform to showcase their talent. After the successful launch of Contrabands in March, we are presenting our first talent, a two member EDM band ‘Lost Stories’ and their debut album. We wish them all the luck and I am sure this album will be an instant hit with the EDM loving generation. We have immense musical talent in our country and its only fair to provide a space where they can showcase it to the whole wide world. We look forward to launching many such talent in the months to come”.
Sanjay Mahtani, Co-founder and Executive Director, JSM Corp, said, “Hard Rock Café has always endeavoured to bring forth an extraordinary musical experience for music enthusiasts. With this novel initiative ‘Contrabands’, we are delighted to join forces with two other giants in the music and entertainment field, Universal Music Group & Vh1 to build a platform for the best of India’s young indie talent to showcase their musical prowess. As an official Tour and Venue Partner of Contrabands, Hard Rock Café provides a platform which will catapult an emerging band to success and introduce their sound to the Indian audience. We are pleased to present Lost Stories, our talent find which excels in EDM, a genre that has created a special place in the music world and taken our country by storm. Through our integrated efforts to put across a perfect amalgamation of ‘discover, record, promote and manage’, Contrabands will resonate boundless opportunities for the aspiring artists”
Contrabands, proved to be the perfect platform for this dynamic duo as they were signed on earlier this year. Dedicated to discovering and recognizing new and worthy talent, the pioneering initiative created the perfect opportunity for Lost Stories to showcase their music on a much larger scale by ensuring a full length album by Universal Music, shooting high quality videos with mainstream play on Vh1 and assured tours within the Hard Rock Cafe network.
The album ‘Music for the # Generation’ will release in August ’13.