Colors TV presents SHIAMAK IIFA Dance Competiton
COLORS gives you a chance to be part of The Shiamak Davar Dance Company at IIFA 2016 in Madrid
COLORS UK offers viewers a once-in-a-lifetime opportunity with
SHIAMAK IIFA Dance Competition
17th IIFA Celebrations to be held at Madrid, Spain between 23-26 June
London, Indian cinema is recognized across the world for its varied hues and vivid mix of song, dance and superlative acting. And the 17th IIFA Celebrations, to be held in Madrid (Spain) between 23rd and 26th June 2016, will be the fitting stage for a global fiesta to acknowledge the magnificence of Indian cinema. Taking the excitement a notch higher, this year, COLORS UK is all set to kick-off the COLORS presents SHIAMAK IIFA Dance Competition, from 9pm tonight. Through this unique contest, viewers stand an opportunity to perform with The Shiamak Davar Dance Company for IIFA 2016 choreographed and designed by Dance Guru Shiamak Davar, and celebrate Indian cinema with their favourite Bollywood stars!
The COLORS presents SHIAMAK IIFA Dance Competition aims at personalizing the IIFA experience for Indian cinema aficionados. To be judged by ace choreographer Shiamak Davar, Raj Nayak (CEO – COLORS) and Viraf Sarkari (Director – Wizcraft Internatonal Entertainment), the competition will select one male and one female winner. These winners will train at the SHIAMAK IIFA Workshops which will be held in London from the end of May 2016.
Commenting on the contest, Govind Shahi, Business Head – USA & UK at Indiacast said, “Indian cinema over the years has become a global phenomenon, and IIFA is at its helm. We have been committed towards creating holistic experiences for global audiences and through the COLORS presents SHIAMAK IIFA Dance Competition, we hope to achieve just that. With an exclusive opportunity to rub shoulders with their favourite stars, this competition brings the magnificence of Bollywood and highlights it in a global arena.”
Speaking about this, choreographer Shiamak Davar said, “I have been associated with IIFA since 2002. It’s a fantastic platform to take Bollywood to new international destinations each year. Bollywood has such a huge fan base globally. I am happy to give an opportunity to local talent to perform to their favourite stars and to be a part of the whole IIFA experience on stage and backstage. The Shiamak IIFA Dance Competition on COLORS UK is a fantastic chance for Bollywood fans from the UK to meet and share the same stage as their idols!”
Wiz Viraf Sarkari, Director – IIFA and Wizcraft International Entertainment Pvt. Ltd, commented to say, “IIFA has always been synonymous with providing Bollywood’s best and biggest on an international platform. This year too, we are very excited to collaborate with Colors presents Shiamak IIFA Dance Competition to raise the level of excitement higher. The 17th IIFA Awards in Madrid, Spain will be a great platform for the two lucky winners to have the opportunity to be a part of one of the most highlighted events in Indian cinema alongside a gamut of Bollywood celebrities. The Competition was conducted last year and was a huge success and this year certainly will be better than ever!”
Participants interested in Colors presents Shiamak IIFA Dance Competition can read detailed terms and conditions, register and upload their videos at colorstv.com/ColorsUKCompetition. Contest opens tonight at 9pm
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality Shows to Blockbuster Movies – the basket contains all ‘Jazbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive Viewing’, through programmes like Ishq Ka Rang Safed, Thapki…Pyaar Ki, Sasural Simar Ka, Balika Vadhu…Lamhe Pyaar Ke, Udann, Chakravartin Ashoka Samrat, Swaragini, Kasam…Tere Pyaar Ki, Krishndasi, Naagin, Kawach…Kaali Shaktiyon Se, Shakti – Astitva Ke Ehsaas Kii, 24, Bigg Boss, India’s Got Talent, Jhalak Dikhhla Jaa, IIFA, Box Cricket League, Chhoti Anandi, Comedy Nights Bachao and Comedy Nights Live amongst others.
Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multi-cultural brand experiences. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching people on-air, online, on-ground, in-shop and through its cinema.
‘IndiaCast’ is India’s first multi-platform ‘Content Asset Monetization’ entity, jointly owned by TV18 and Viacom18. The company’s mandate includes Domestic Distribution, Placement Services, International Channel Distribution and Advertising Sales, New Media (digital) distribution and Content Syndication for all the group company (TV18, Viacom18, A+E Networks | TV18 and ETV network) channels and content. For Domestic Distribution, IndiaCast manages subscription and placement services for TV18, Viacom18, A+E Networks | TV18 and ETV channel. IndiaCast aggregates and distributes over 49 channels spanning genres including General Entertainment (Hindi and Regional), Kids, News (Hindi, English, Business and Regional), Music (Hindi and International), Infotainment, Movies (Hindi and English) etc. Internationally, IndiaCast has a portfolio of over 10 channels (including Colors, MTV India International, Rishtey, News18 India, 5 Colors regional Services and ETV Telugu) that are viewed in over 80 countries as linear services. With a rich content library of over 30000 hours across genres, IndiaCast also syndicates content in over 135 countries in 30+ languages (including Hebrew, Russian, Serbian, Bosnian, Albanian, Macedonian, Croatian, Azeri, Kazakh, Swahili, Vietnamese, Romanian, Bulgarian, Kurdish and English among others). IndiaCast also delivers a wide range of content to various new media platforms including content from over 20 channels from the group across News, Music, Youth and Lifestyle, General Entertainment and Infotainment genre in multiple languages. Apart from Television shows and series, IndiaCast also offers Indian feature films (both Bollywood and Regional) on digital platforms in India and overseas markets.
About The SHIAMAK Group:
Entertainment icon, Shiamak Davar is on a mission to educate the world with the joy of dancing, to entertain audiences with his creative brilliance and to empower people with his belief, Have Spirit. Will Triumph! With the motto Have Feet. Will Dance. ™, The Shiamak Dance Movement is the largest in the world and has reached out to over a million dance enthusiasts across India, Canada, Australia, United Kingdom, United States of America and United Arab Emirates through his dance academy. Shiamak’s art of powerful storytelling through the medium of song and dance has enabled him to create masterpieces at national and international shows, sporting events, award functions and conferences. He has also revolutionized choreography in Bollywood receiving the prestigious National Award for choreography for the film Dil Toh Pagal Hai. With Mission Impossible: Ghost Protocol, Shiamak’s choreography reached international shores. Through his not for profit organization, Victory Arts Foundation (VICTORY) empowers individuals who are lesser privileged, vulnerable to HIV/AIDS or with special needs. With dance as his medium, spirit his instrument and soul his essence, the world is truly Shiamak’s stage!
About IIFA (International Indian Film Academy)
Conceptualized and produced by Wizcraft International Entertainment Pvt. Ltd. and supported by the key members of the Indian film fraternity, IIFA is the most appreciated South Asian film academy and a global platform that gives the Indian film fraternity an opportunity to reach audiences in international territories. The alliances made via the platform of IIFA provide huge benefits and gain to India but an equally important objective of this prestigious brand is to create similar outcomes in its host country. The aim is to establish a system of mutual benefit to both India as well as the host destinations by boosting tourism, economic development, trade, culture, cross-border investments and film co-productions.
Wizcraft International Entertainment Pvt. Ltd promotes the IIFA Weekend & Awards globally each year and travel to new, exciting and beautiful destinations, taking the film fraternity with it to unite and celebrate the best of Indian film and culture, thereby taking Indian Cinema& India to a wider audience. www.iifa.com