Citizen Watches signs Kevin Pietersen as the new Brand Ambassador

Citizen Watches signs Kevin Pietersen as the new Brand Ambassador

~English Cricketer Kevin Pietersen superbly personifies Citizen’s sophistication and style~

New Delhi, Kevin Pietersen, the South-African born English cricketer will be the ambassador of Citizen Watches. He presently plays for EnglandSurrey and the Delhi Daredevils and has the distinction of being the second-highestrun scorer from his first 25 Tests. He became the fastest batsman to reach both 1,000 and 2,000 runs in One Day International cricket.  He is the third English batsman to top the ICC One Day International rankings in March 2007.

Commenting on Kevin’s association with the brand, Mr. Katsusuke Tokura, MD, Citizen Watches India said, “We are delighted to have Kevin Pietersen as Citizen’s brand ambassador. Kevin Pietersen is one of the finest batsmen, his sophistication and style superbly personifies our brand.”

Kevin Pietersen will also feature in Brand’s communication of the New Super Titanium watch collection. Super Titanium incorporates Citizen’s committed pursuit of materials and advanced technologies which resulted in twin integration of lightness and toughness.

All models from the Super Titanium Collection feature a high-quality sapphire glass that helps resistance against scratches and always guarantees a perfect view on the time display. The watch is also water resistant to 10 Bar. Color accents and changing design in minute division also revive the appearance of the dials. The layered dial and etched patterns on the case and bracelet dynamically highlight Eco-Drive originality. And most importantly Super Titanium watches are 5times harder and 40% lighter than Stainless Steel watches


CITIZEN WATCHES HOLDINGS Co. Ltd of Japan, a JPY279.7 Billion (US $ 3.5Billion), multinational company with 82 year heritage, sells world-class watches and allied products in more than 150 countries worldwide. CITIZEN WATCHES (India) Pvt. Limited, entered India in 1997 and was heralded by the revolutionary Eco-Drive – light powered watches, lending an air of excitement and expectation around the CITIZEN WATCHES brand name and adding to the excellent equity CITIZEN WATCHES already enjoyed in India.

With its wealth of technological expertise build up over many years, CITIZEN WATCHES has achieved impressive number of technical accomplishments in integrating special features in Eco-Drive, like Radio controlled watch, Super Titanium watch and many more. CITIZEN WATCHES Eco-Drive incorporates an advanced watch technology, with great styling to bring the unbelievable range of watches.