Chopard announces its association with Deepika Padukone
Diamonds symbolising a call to freedom and happiness: an iconic emblem permeating jewellery and watchmaking alike, Happy Diamonds are a powerful anthem to joy that resounds around the world with unmistakable panache. A legendary Chopard signature, whose colours are now flown by Friend of Chopard Deepika Padukone, who personifies an irrefutably free-spirited attitude. With an enchanting smile, she makes the Happy Diamonds codes her own and stages the vibrant energy of their perpetual movement.
It is a sunny wave that vibrates, undulates and spreads at lightning speed like good news: a perpetual movement of the heart that carries the world along with it. In a wide-ranging campaign, Chopard’s Co-President and Artistic Director, Caroline Scheufele, presents the iconic Happy Diamonds, talismans that epitomise freedom and Joie de Vivre with peerless charisma. Happy Diamonds is also a constellation of free-spirited and stunning women giving a face to this energy, which makes its way through the ages while remaining as vibrantly alive as ever.
Caroline Scheufele has chosen seven Happy Women with unparalleled influence to embody Happy Diamonds. Seven Friends of the Maison who represent, each through in their own way, a strong, free, joyful way of living in the world and of owning the spirit of the era. Deepika Padukone is one of them. Her powerful voice resonates with that of Karin Scheufele – Caroline Scheufele’s mother – who once exclaimed, faced with the first sketches of the future Happy Diamonds: ” diamonds are happier when they are free”. A wealth of life paths that intertwine, create links and emotions, and give new texture to Joie de Vivre.
Deepika Padukone – The power of an icon
From her first steps as a fashion model to Bollywood, the incomparable light that Deepika Padukone carries within her attracts energy like a magnet. Humble yet radiant, Deepika Padukone’s talent and aspiration to excel have propelled her to meteoric success. An incredibly popular figure in Indian and Southeast Asian culture, she is now a critically acclaimed actress whose maturity has given her acting incredible substance. Her splendid beauty has made her a style and fashion icon, yet above all she remains genuinely people-oriented. Her outspokenness, her humour and her charisma converge to generate tireless energy that she puts to good use in the service of numerous causes close to her heart and that she contributes to keeping in the public eye. A well-respected and indispensable voice, she speaks of the fragility and strength of human beings, which she describes with great intelligence: “Accept the ups and downs, embrace these variations, feel alive and above all don’t put pressure on yourself! The important thing is to live your life on your own terms, those you have chosen, and to be able to express your full potential.” A strong mantra for a free spirit that bears witness to a deep humanity.