“It is the first time in the ad industry that a porn star will be endorsing a brand,” said Suraj Kumar who recently produced Sunny Leone’s first TVC for mobile brand Chaze.
A few years ago when Model Milind Soman and Madhu Sapre had gone nude for an advertisement of a shoe brand, it had created ripples in the ad world! And now the storm is created by the mobile brand Chaze by signing the sensational Porn star as their brand ambassador.
Sunny became a hot cake after entering Big Boss house and now signing Pooja Bhatt’s upcoming film Jism 2 so it was straight forward cashing Sunny’s popularity. However, according to Suraj Kumar, “Sunny is a very humble human being and very down to earth. Throughout the shooting in Bangkok she never seemed to have any problems be it having to communicate with the Thais or be it the technical problems like her vanity van air condition being kaput. She was very understanding and it was her effort and dedication that we could finish the 2 day shoot in one day! ”
Taking Sunny as the Brand Ambassador for the brand was indeed risky but this has earned the mobile an overnight publicity. The word of mouth publicity for the brand has turned out to be fantastic and by bring in Sunny for the ad, the Producer and brand has indeed created History!