Brand Ambassador Deepika Padukone dazzles in the new Jaquar Lighting advertising campaign
Brings alive the brand’s wide product portfolio with an element of surprise
Jaquar Lighting, the lighting vertical from Jaquar Group rolls out a captivating advertising campaign with brand ambassador, Deepika Padukone. The new campaign stands out with an artistic and aesthetic idea brought to life in a playful manner with the brand ambassador, whose name is itself a synonym of light and brilliance.
Mr. Rajesh Mehra, Promoter & Director, Jaquar Group said, “Jaquar Group has always believed in creating products with the highest quality standards, an attribute that’s synonymous with our products. Taking this philosophy forward with Jaquar Lighting and leveraging the popularity of Deepika as our brand ambassador, we have doubled the turnover of the brand to 200 Crores.”
The narrative interestingly weaves in the discovery of Jaquar Lighting’s wide range by Deepika’s character as she follows the ‘light’ cues of a mystery friend! Pegged somewhere on the threshold between a metaphor for life and a product showcase, the idea of how Deepika is led into the light – the light of friends and relationships, as well as Jaquar Lighting’s products. Visualised through the story of discovery where her family and friends want to surprise her by playing a game of turning on lights that lead to a surprise welcome party for Deepika!
Mr. Rajesh Laikh, Executive Vice President, Crescent Communication said, “The creative thought behind the film was to present Jaquar Lighting in a completely fresh avatar and at the same time remain true to the brand’s guiding philosophy- Complete LED Lighting Solutions.We have tried to capture the joys of life and celebration enabled through Jaquar Lighting. Deepika Padukone, the brand ambassador, apart from ensuring high visibility lends credibility and magical aura to the brand.”
Mr. Ranbir Mehra, Director, Jaquar Lighting added, “Through our second campaign with Deepika, we aim up the ante and showcase the best of our offerings in an unconventional style. Jaquar Lighting offers a holistic solution for all lighting requirements from simple consumer products to complex industrial solutions with an extensive portfolio in each segment.”
Jaquar Lighting’s 360-degree marketing campaign will amplify the film targeting mediums across the board including television, print, electronic, outdoor and digital media. The campaign also highlights Jaquar Lighting’s distinctive strengths and design sensibilities.
The brand’s innovative technology combined with its unique support like Light Planning and pan-India customer service to deliver unmatched quality, will catapult them to become market leaders in this category as well.
- Client: Jaquar Lighting
- Creative Agency: Crescent Communication
- Creative Director: Team Crescent
- Production house: ShowandTell
- Director (film): Jeff Balsmeyer
- Duration: 60 Secs
About Jaquar Lighting
Jaquar Lighting offers complete lighting solutions – for residential, commercial and outdoor use. From LED bulbs and tube lights, to chandeliers, landscape lighting and accessories, Jaquar Lighting has a holistic solution, with an extensive range that lets you choose for varied budgets without compromising on quality and reliability. The brand has already started making a mark by being chosen by esteemed clients such as the Royal Orchid hotels in Bangalore, Hyderabad and Jaipur, Hotel Mount View Chandigarh, Hotel Westin in Hyderabad, Hotel India Awadh Lucknow, Amber Conventional Centre Indore, Hindustan Club Kolkata and Hotel Crown Bhubaneswar, among others. Some of the other prestigious projects that have been won by Jaquar Lighting include: Governor House Dehradun, Jammu & Kashmir Assembly Srinagar, Air Force Headquarters Delhi, National Defence Academy (NDA) Pune, IIM – Shillong, IIT Mandi & IIT Guwahati, Hindustan Club Kolkata, Bangur House Kolkata and ISRO. Jaquar Lighting also has corporate tie-ups with Sayaji Group, Lemontree, and Jaypee among others. Jaquar Group is the only company in country that fabricates world class custom designed chandeliers with crystals by the Global Leader in the business – Swarovski.
About Jaquar Group
Jaquar Group is a rapidly growing multi-diversified ‘Complete Bathroom and Lighting Solutions’ brand with a turnover of INR 3123 Crores in 2017-18 and expected to reach INR 3900 Crores in 2018-19. The Group has been built on the platform of highest quality standards, aesthetics and with the intent of providing world class products. Conceived way back in 1960, Jaquar Group is an undisputed market leader in the organized bath fittings category and is one of the fastest growing bathroom and lighting brands in the world with presence in 40+ countries across Europe, Middle East, Asia- Pacific, Africa and the SAARC region. Today it caters to various socio-economic segments with brands such as Artize in the luxury category, Jaquar in the premium and Essco in the value segments. The group is aiming to reach the turnover of $1 billion by 2022.