Bollywood celebs KRITI SANON, BHUMI PEDNEKAR, VAANI KAPOOR YAMI GAUTAM, DIA MIRZA, SHAMITA SHETTY AS SHOWSTOPPERS @IIJW2017.
GJEPC presented 7th edition of India International Jewellery Week (IIJW 2017) on 23rd– 24th September.
Bollywood actresses Kriti Sanon, Bhumi Pednekar, Vaani Kapoor, Yami Gautam, Dia Mirza, Shamita Shetty and Rouble Negi unveiled a stunning collection of amazing jewellery to dazzle the packed hall at St Regis Hotel, Mumbai. The Gem and Jewellery Export Promotion Council (GJEPC), apex body of the gems & jewellery sector, presented the 7thedition of the India International Jewellery Week (popularly known as IIJW) powered by GIA (Gemmological Institute of America); co-partnered by Forevermark and Platinum Guild International on 23rd and 24th September 2017 at St. Regis, Mumbai. IIJW 2017 was a BY INVITATION exclusive annual event to showcase or launch enticing jewellery collections. Bright Outdoor Advertising is the Outdoor Partner. Mr. Praveenshankar Pandya, Chairman, GJEPC, inaugurated IIJW 2017 in the presence of Mrs. Amruta Fadnavis, wife of Hon. Maharashtra Chief Minister Mr. Devendra Fadnavis; Ms. Nirupa Bhatt (Managing Director – GIA in India & Middle East), Mehul Choksi (Chairman, Gitanjali Group) and Shailesh Sangani (Convener, Promotions, Marketing & Business Development – PMBD, GJEPC).
Mr. Praveenshankar Pandya, Chairman, GJEPC, said, “In sync with the Prime Minister’s vision of showcasing the best of Indian creativity and craftsmanship to global customers, IIJW is an initiative to showcase the finest in indigenous Make In India jewellery. Be it design or innovation, or top-of-the-line craftsmanship, technology and quality, Indian jewellers are comparable to the best in the world. The most renowned of Indian jewellers will showcase their inspired and admired classic and contemporary jewellery collections to the crème-de-la-crème of Indian society comprising socialites, celebrities, aesthetes, policy makers, trade constituents and influentials amongst others. IIJW is an extravaganza, a celebration and a bonanza for jewellery lovers who can get a sneak preview of the most extraordinary, exquisite and extravagant collections for this festive season.”
The leading retail houses and top designers showcasing their collections at IIJW 2017 powered by GIA (include Nakshatra World, Caratlane, Azva, PC Jewellers on 23rd September; IIGJ Mumbai in association with Izaara by Waman Hari Pethe Jewellers; Surya Golds in association with Swarovski Gemstones; Pallavi Foley presented by Bluestones.com; Mehta & Sons by Narendra Mehta in association with IGI; Laksh Pahuja presented by Gemma & HRD Antwerp, Anmol using Australian Diamonds; Reliance Jewels using Australian Diamonds; C. Krishnaih Chetty Group of Jewellers on 24th September 2017.
Taking a bow at the end of the Nakshatra show along with Archana Kochhar and Kriti Sanon was Saurav Bhattacharya, Group President Nakshatra World. Kriti Sanon is the new face of Nakshatra Gili. Making a dramatic entrance to end the show was the popular, Bollywood beauty, Kriti Sanon who looked sensational wearing a splendid, lacy, gold flat necklace, bangle and earrings in yellow/white diamonds, with a centre pendant. The grand show opened with the very dynamic and graceful Sandip Soparrkar, ace dance expert and top model Alesia Raut who enthralled the audience with a stunning salsa and tango. Sandip wore an impressive, giant, diamond collar-cum-pocket brooch, while Alesia dazzled with diamond earrings.
Making a stunning entry to end the Azva show was the very gorgeous Bollywood star Vaani Kapoor, who looked absolutely breath-taking in a gold/diamond sweetheart shaped rigid necklace with triangular earrings, bangles and rings. Taking a bow at the end of the show to thunderous applause was the very happy Vipin Sharma, CEO, Azva.
Walking down the ramp to end the Reliance Jewels show was the popular Bollywood star Bhumi Pednekar who looked gorgeous in a wide diamond collar, bracelet, earrings and rings. Walking down the ramp at the end of the superb show were Sunil Nayak, CEO, Reliance Jewels and Tony Huber, Australian Consul General. The outfits for the show were designed by Shehla Khan. The striking, Bollywood, beauty, Yami Gautam closed the Pallavi Foley show wearing a stunning Maatha Paati, vertical earrings, nose ring and a gorgeous cuff that had all the dramatic touches of creativity by Pallavi. Taking a bow at the end of the successful show to thunderous applause were the very delighted Pallavi Foley and Gaurav Singh Kushwaha, CEO BlueStone.com. Bringing the show to a crescendo was the very beautiful Dia Mirza who looked every inch a glorious bride with a shoulder-to-shoulder scalloped necklace, cocktail ring, long danglers and an elaborate ornate Maatha Patti. Taking a bow at the end of the show was the very dynamic designer of the collection Nupur Vasdev.
Pretty and petit Shamita Shetty made a show stopping entry wearing a dazzling diamond and ruby encrusted necklace in a graduating ‘V’ shape with matching earrings. Taking a bow at the end of the show were Ramesh Shoor, Director, Surya Golds and Rajendra Jain, Managing Director, Swarovski Gemstones India. Ending the utterly glamorous show was famed artist and philanthropist Rouble Negi, who glided down the ramp wearing a gorgeous diamond collar, lavish circular danglers, cuff and cocktail ring. Walking down the ramp after a truly breath taking show were Narendra Mehta, Director, Mehta and Sons by Narendra Mehta and Ramit Kapoor, General Manager, IGI India associates of the show.
India International Jewellery Week (IIJW)
IIJW is an initiative to showcase India’s finest in jewellery, be it design or innovation, supported by top-of-the-line craftsmanship, technology and quality to the customers around the globe. India, with its ability to create most intrinsic and inspired jewellery, has made bold statements across the globe. Our designers have time and again made us proud by winning different international design contests of repute. IIJW is an attempt to provide an international platform to India’s budding and leading designers and also design houses to unveil their fascinating, classic and contemporary jewellery collections to the world jewellery market; thereby establishing India as the most sought after destination for quality jewellery.
About GJEPC: The Gem & Jewellery Export Promotion Council (GJEPC) was set up by the Ministry of Commerce and industry, Government of India (GoI) in 1966. It was one of several Export Promotion Councils (EPCs) launched by the Indian Government, to boost the country’s export thrust, when India’s post-Independence economy began making forays in the international markets. Since 1998, the GJEPC has been granted autonomous status. The GJEPC is the apex body of the gems & jewellery industry and today it represents over 6,000 exporters in the sector. With headquarters in Mumbai, the GJEPC has Regional Offices in New Delhi, Kolkata, Chennai, Surat and Jaipur, all of which are major centres for the industry. It thus has a wide reach and is able to have a closer interaction with members to serve them in a direct and more meaningful manner. Over the past decades, the GJEPC has emerged as one of the most active EPCs, and has continuously strived to both expand its reach and depth in its promotional activities as well as widen and increase services to its members.