Bollywood actress Rhea Chakraborty walked the ramp as showstopper for designer Rina Dhaka at Honor Show at AIFW
Rina Dhaka unveils her Autumn Winter 2018 collection at Honor Show at Amazon India Fashion Week
New Delhi, Honor, Huawei’s e-brand for digital natives today had a successful culmination of the much awaited Honor show at Amazon India Fashion Week Autumn Winter, 2018. Celebrated fashion designers, Rina Dhaka & Nitin Bal Chauhan, showcased a functional yet fashionable collection at the Honor Show on the second day of Amazon India Fashion Week. Bollywood actor and model, Rhea Chakraborty, was the showstopper for Rina’s show.
Rina’s theme for the Honor show was languid Romance and hence her collection had a very relaxed yet elegant appeal.The show also marked the culmination of ‘Face of Honor’ campaign where 6 winners who were selected by the jury walked the ramp for designer Rina Dhaka. The Face of Honor campaign was a partnered association where Honor and Cosmopolitan, in association with FDCI, executed a month long campaign to identify 6 new faces in modelling.
Honor 9 Lite has emerged as the smartphone of choice among customers in the Indian market owing to its best in class technology innovation, seamless performance, and elegant form factor. Honor 9 Lite is a brilliant pocket-friendly smartphone with a proven track record of being sold out in every flash sale within minutes on Flipkart.com. It is a 5.65-inch smartphone with an 18:9 IPS display, designed with dual cameras on both the front and rear and runs on Android 8.0 Oreo with EMUI 8.0. The quad-camera smartphone that delivers unparalleled images for the selfie-lovers and its competitive price point has made Honor 9 Lite the most preferred smartphone for millennials.
Peter Zhai, President, Huawei India Consumer Business Group said “We are excited to be associated with Amazon India Fashion Week which has emerged as the apex platform for the showcase of most latest in style & fashion. AIFW caters to the youth and Honor being a youth-centric brand, we are here to reach out to them & encourage them to pursue their talent & creative pursuit to the fullest. With this association we aim to inch a step closer to our tech-savvy & style-conscious millennials, thereby creating more visibility for Honor smartphones.
Talking about her latest collection, Rina Dhaka said, “I’m excited to present my Collection for Autumn Winter 2018 in association with Honor. There is just the perfect synergy between the Honor 9Lite‘s sleek, elegant design and my new collection. Moreover, one can rely on this smartphone with its quad camera set up that delivers unparalleled images.”
Mr. Sunil Sethi, President, FDCI, said, “We’re pleased to partner with Honor again for AIFW AW’18. Over the years, FDCI has been bringing together some of the most talented designers, retailers and corporates on a single platform – India Fashion Week. We have come across some great images getting clicked by Honor 9Lite during the shows and are amazed to see how Honor is redefining its boundaries.“
Honor is a leading smartphone e-brand under the Huawei Group. In line with its slogan, “For the Brave”, the brand was created to meet the needs of digital natives through internet-optimized products that offer superior user experiences, inspire action, foster creativity and empower the young to achieve their dreams. In doing this, Honor has set itself apart by showcasing its own bravery to do things differently and to take the steps needed to usher in the latest technologies and innovations for its customers. Honor led the online smartphone market with a global shipment value of 2.5 billion USD to become the number 1 online smartphone brand, as per International Data Corporation (IDC) in Q1 2017. Huawei’s Consumer Business Group, comprising of its dual brands Huawei and Honor, shipped 139 million smartphones globally in 2016 and reported an increase of 44% in its annual revenue.