BMJ Celebrates 75th Jewellery Store in Delhi Anniversary in Style; Opens its First

BMJ Celebrates 75th Jewellery Store in Delhi Anniversary in Style; Opens its First

BMJ, one of the Fastest Growing Jewellery Chain in North India, organises unique pre-launch party in Delhi

BMJ, a Joint Venture between Sun Agri Fresh Industries and Shree Balaji Mansaram Jewellers, announces decision to expand beyond UP

BMJ unveils its latest brand of premium jewellery ‘Haute Couture’ at the party Senior politicians, businessmen and film celebrities add to the glamour quotient of the party

New Delhi,  BMJ, one of India’s Fastest Growing Jewellery Chains, ushered its 75th anniversary with a major announcement of opening its first outlet in Delhi on Sept 28th. The announcement was made at a glittering pre-launch party which was organised at Ashoka Hotel in New Delhi today. The pre-launch party saw many senior politicians, bureaucrats and noted film and TV personalities descend in the heart of the National Capital to join the celebrations.

BMJ, which started off as Shree Balaji Mansaram Jewellers in 1939 in Saharanpur, today has more than 7 stores across Uttar Pradesh. The transformation of the brand took shape after the family joined hands with Sun Agri Fresh Industries Private Limited, one of the fastest growing conglomerate in India.

Speaking at the event, Mr Nilesh Singh, Managing Director of Sun Agri Fresh Industries Private Limited said, “The launch of our store in Delhi is part of our endeavour to provide unmatched quality of fine pieces of jewellery to customers here. We are confident that our unique designs, our passion for purity and transparent prices will win the hearts and imagination of people of Delhi.”

The company also unveiled its latest brand of premium jewellery, aptly named ‘Haute Couture’ at the party. ‘Haute Couture’ will aim to provide modern masterpieces of jewellery in Diamond, Gold & Platinum Jewellery to adorn the lives of jewellery connoisseurs. “Our Haute Couturerange will stand out from the crowd.Every piece of jewellery will be testament of our undying passion to maintain highest global standards of purity, excellence and design” added Mr Nilesh Singh, Managing Director of Sun Agri Fresh Industries Pvt Ltd.

Speaking on the company’s plan to expand retail stores in Delhi and NCR, Mr Mayank Singhal Managing Director of Shree Balaji Mansaram said, “We realised that as a brand we want to be closer to our loyal customers, who have taste for nothing less than the best. We have a vision of expanding BMJ’s presence in the retail segment so as to showcase our rich legacy and work of our talented craftsmen to a larger audience.”

“Our aim continues to be crafting of exclusive diamond jewellery which will be adorned by the aristocrats of the modern world. The company is confident that its trust on diamond and other high margin jewellery along with customer oriented marketing initiatives would continue to help grow its top line as well as bottom line” added Mr Mayank Singhal.

BMJ firmly believes in investing in the important and valuable asset, which is its relationship with the clients. This relationship has remained strong over the past 75 years due to its certified quality, latest designs, transparency in dealings and best personalized customer service, all this at the most reasonable prices.

About Shree BalajiMansaram

Shree BalajiMansaram, managed by ShriMansaramSharaf, was established in 1939.

It has today earned millions of loyal customers across India and Abroad due to its stress on quality and workmanship.

Sun Agrifresh Pvt Ltd

Sun AgrifreshPvt. Ltd, managed by its directors Mr. NileshSinghal and Mr MayankSinghal, was incorporated on March 16, 2007. An ISO 9000-2001 certified agro-based company,it was incorporated with the objective of tapping the great potential in agriculture sector. Our promoters have presence in other sectors like Health Care, Hospitality, Exports and Financial Consultancy through their group companies.

‘Sun Foods’ is a brand owned by Sun Agrifresh Industries Pvt. Ltd. Since its inception on March 2007, it has emerged as a competitive player in agribusiness.

The company has been rated with NSIC CRISIL rating SE 1B.

The company has more than 6250 acres of land under cultivation all over the country. The company’s multi-dimensional approach to the agriculture has fueled it to venture into various agri-business domains like retail of conventional and organic food.The company has a multidisciplinary team of agriculture professionals, constantly striving to “BUILD AFFLUENCE WITH TRUST”