Reliance Broadcast Network Limited’s, intellectual property vertical, BIG Live and radio arm 92.7 BIG FM have rolled out the 2nd edition of ‘BIG Regional Music Awards’ – the biggest celebration of regional music in the country. This unique platform brings regional music to the centre stage to appreciate and applaud the true spirit of music in India. BIG Regional Music Awards is an initiative which seeks to recognize the excellence in regional music which will appeal to regional and local tastes.
A unique activation involved finding super singers across top agencies and clients in metros namely Delhi, Mumbai and Bangalore giving them the unique opportunity to be on 92.7 BIG FM to celebrate and enjoy the myriad facets of music culture in India. The show is being propelled by amazing fun activities like Karaoke sessions, audio-visual presentations on music awards where people can vote for their most favorite singer concluding with selecting the winners and getting a chance to be on 92.7 BIG FM shows.
This interactive format will allow marketers, buyers, planners a direct understanding of various offering from RBNL, which in turn will help them provide the best solution for their brands who are wishing to reach the audiences across various regions.
‘BIG Regional Music Awards’ is the only regional awards platform which not only has a wide national reach but also empowers people to recognize regional musical excellence and is a true ‘people’s choice award. With a footprint across major states of the country -Maharashtra, Punjab, Andhra Pradesh, Karnataka, West Bengal & UP- MP- Jharkhand, the awards will bring a wider reach and visibility to the brands associated thereby accelerating consumer approach.
The awards will be promoted through a high-decibel marketing plan ranging from on-ground, television, radio, outdoor and digital. These awards will reach out to 11.5 million music lovers which tune into 92.7 BIG FM. The property will enjoy 360 degree promotions for 45 days offering unique integration opportunities for multiple brands.
Commenting on this occasion, Company Spokesperson said, “The idea of undertaking this activity is to reach closer to our end consumer and also excite buyers and planners. This was a warm up of sorts. This unique platform will bring our diverse music culture to the limelight featuring the ethnicity of our motherland in all its glory.”