The scintillating performances by popular Marathi Rising Stars rocked the night and bought accolades for the BIG Marathi Rising Star Awards 2011 which garnered the highest rating of 2.73 TVR. Aired on 11th December 2011 on Star Pravah, the enthralling award shows record breaking TVR beat other popular Marathi programmes.
BIG Marathi Rising Star Awards 2011 marks the beginning of a new era for the Marathi entertainment industry which brings together and felicitates emerging and veteran stars across every genre of entertainment. The mind numbing and energetic performance by Sachin Pilgaonkar, the vivacious dance moves by the Bollywood siren Kashmira Shah and the very talented Makarand Anaspure’s act, among many other performances, kept everyone glued to television sets and garnered viewership in huge numbers. Star Pravah with the BIG Marathi Rising Star Awards emerged trumps with the maximum TVR 2.73 in the CS 15+ ABC F category; interestingly the show kindled tremendous interest among women across the state. In the CS 15+ ABC category the show managed a TVR of 2.12.
Nominations, polls, red carpet, and performance videos generated great interest from the viewers’ right from the beginning. The property conceptualized & executed by RBNL’s business vertical BIG Live (Intellectual Property) enthralled all and proved to the industry that the BIG Marathi Rising Star Awards was truly a show worth watching.
Commenting on the great success of the BIG Marathi Rising Star Awards, Company Spokesperson said, “Our great success in the past across different intellectual properties reaffirms our faith in the accelerating growth of this entertainment business model. We are glad to have partnered with India’s No. 1 Marathi channel Star Pravah that facilitated the excellent resultsâ€
Reliance Broadcast Network Ltd.
Reliance Broadcast Network Limited is a multi-media entertainment conglomerate with play across radio, television, intellectual properties and out of home. It is part of the Reliance Group and specializes in creating and executing integrated media solutions for brands. 92.7 BIG FM – India’s largest FM Network with 45 stations, reaching over 4 crore Indians each week. BIG CBS – A joint venture with CBS Studios International, USA’s No. 1 TV broadcaster which has launched 3 Channels, BIG CBS Prime, BIG CBS Love and BIG CBS Spark. BIG MAGIC – marked the Company’s entry into the regional entertainment space, positioned as India’s only Channel exclusively for the Hindi Heartland. BIG LIVE – This division develops, executes and markets Intellectual Properties, integrated across RBNL’s media platforms. BIG STREET – In the business of acquiring and marketing of long term premium out of home inventory. BIG PRODUCTIONS – This division functions as a television content production house catering to the diverse creative needs of the Indian television landscape. For more information, log on to: www.reliancebroadcast.com
