BIG Live scales up BIG DISHA initiative to 325 towns

~ Aims to igniteyoung minds to make informed career decisions ~

BIG Live the IP division of Reliance Broadcast Network Ltd, is scaling up its ruralIP – BIG DISHA. The initiative willbenefit youths in 325 towns spread across 5 different states with an objectiveto help youth make informed career decisions basis their personality type andinterest areas. With the help of career experts the initiative will aim to unravelthe myths & unfold the potential about career streams, professionalcourses.

With large numbers of educationalinstitutes, coaching centres, English speaking institutes coming up in smalltowns and acting as an education hub for students to make big one day, it isnecessary for us to provide the students with a trusted and unbiasedprofessional guidance to help them make a better career choices and pursuecourses of their interest.

Speaking on the uniqueness of theprogram, Company spokesperson said, “Though career fairs are done by many mediahouses, this is one of the largest initiatives taken by any media house to establisha dialogue with youths. The company plans to roll out this program across 5states to reach out to 6.5 lacs youth directly. Secondly the program format isa ‘never seen before experience’ for small town youth.”

Starting summer the program will touchmany lives and create long lasting impressions. A leading FMCG brand looking tomake a behavioral shift in small town & rural youth has partnered with BIGLive to support the initiative as youths are the biggest influencer andconsumption drivers for many categories in larger India and going forward theywill shape up new market dynamics and the way brands are consumed in thesemarkets.