BAGS MAXIMUMAWARDS AS COMPARED TO CONTEMPORARIES
Sweeps onegold, silver, bronze trophies along with two finalist certificates
The New York Festivals honors the world’sbest radio programmes, promotions & content with the Radio Program andPromotion Awards. The winners for the same were announced wherein RBNLs radiovertical 92.7 BIG FM has brought home the maximum number of trophies, makingthe country proud, winning one Gold, one Silver and one Bronze trophy alongwith two finalist certificates.
Therewere entries from over 27 countries this year, making the competition far moreintense. 92.7 BIG FM bagged a Gold Award in ‘Best Special Event’ category forRosy Massage Parlour, silver in ‘Station Id’ for Morning Station Id and abronze medal in ‘Public Service Announcement Promotion’ category for RosyMassage Parlour. In addition to the Gold and Silver Awards, the station alsobagged two finalist certificates in ‘Best Sound’ for 92.7 Big FM Early MorningJingle and ‘Public Service Announcement Promotion’ category for Teena.
Thisaward acknowledges the world’s best work in Advertising and TV, Film &Radio programs. Having debuted twoyears ago, this year 37 gold, 44silver and 45 bronze trophies along with 70 final certificates were given away.
Big FM business head Rabe T Iyer said,“We are proud of the team that has brought home the maximum awards at the veryprestigious NYF, being adjudged from amongst some of the world’s best radioprograms. Creativity and innovation in radio has evolved, and at BIG FM, weencourage teams to go beyond the conventional route. The team has deliveredsome excellent results and it is the awards and recognitions which furtherencourage them to do better. We are confident of being able to continuedelivering novel and unique concepts that break the clutter and engageaudiences, while helping marketers to communicate their message effectively.”
The awards were held on 18 June atManhattan Penthouse in New York City.