Big B lends his voice to MN+ ‘Pathbreakers’
To launch PINK with the channel’s biggest property
Watch 50 STORIES WHICH REDEFINED CINEMA over 50 days
MN+, the gold class of Hollywood movies, today announced the launch of a special property, ‘Pathbreakers’, which is a compilation of the best of Hollywood movies that redefined cinema till date! The property is an attempt to reach out to the audience who appreciate movies that defined cinema and genres. Lending credence to this special property, PINK starring Bollywood megastar Amitabh Bachchcan, will promote Pathbreakers with an extensive radio campaign. Starting September 12, 2016 MN+ will showcase 50 path-breaking Hollywood movies from Monday – Friday @ 9PM.
Commenting on PINK’s association with MN+, legendary star Amitabh Bachchan said, “MN+ is known to feature award winning classics. I am glad to launch my movie PINK with the channel’s biggest property `Pathbreakers’ which promotes those movies that have initiated change in society and individuals. Through PINK, our endeavor is to ensure women get their due respect in society.’’
PINK is a path breaking and thought-provoking movie produced by Shoojit Sircar, featuring mega star Amitabh Bachchan. The movie reflects on the current situation of women in the country and raises voice against the dubious moral codes attached to women.
As the name suggests, Pathbreakers will air movie titles that are classics, award winning and genre defining. MN+ will showcase movies like 2013 drama – 12 Years A Slave, which went on to win 3 Oscar awards; The Shawshank Redemption for which Morgan Freeman was nominated for Oscar awards and The Departed directed by one of the most significant and influential filmmakers in the history of cinema – Martin Scorsese, which went on to win 4 Oscars awards apart from recent movies like Boyhood, The Perks of Being a Wallflower, The Inception among others.
Commenting on the property launch, Vivek Srivastava, Senior Vice President and Head, English Entertainment Cluster, Times Television Network said, “MN+ is destination for highest quality cinema that showcases a comprehensive list of must watch movies. The property, ‘Pathbreakers’ will showcase movies that redefined cinema, broke stereotypes and pioneered change, influencing movie makers and cinema goers for decades. With this movie line-up, we aim to stir strong emotions in our discerning movie buffs and make them sit up and take notice. The name itself clearly spells out the positioning of our channel and we look forward to an amazing response for this property.”
Commenting on the tie up with MN+, Creative Producer of the movie PINK Shoojit Sircar said, “The tie-up with MN + `Pathbreakers’ was important for us to ensure we reach out to the right audience in urban India as the movie, PINK is aimed at the youth and hopefully shall be looked on as a film that set a new trend upon its release. I also hope that our movie sets a benchmark like the classics in their genre – 12 Years A Slave and The Shawshank Redemption that are being aired by MN+.’’