BBC TopGear in association with The World Towers and Maserati hosted a night of excellence in automobile and luxury
The star of the night was a unique, one of a kind, paper art installation inspired by Maserati’s iconic luxury sports executive sedan- ‘Ghibli’, displayed in the sumptuous Art Gallery, at the World Towers
BBC TopGear India, the most credible name in the automotive-lifestyle segment, associated with The World Towers by the Lodha Group, the premium real estate brand that aims to redefine the art of luxury living and Maserati, the Italian luxury car manufacturer to put up a grand show last night. Arvind Subramanian, Regional CEO, Lodha Group was the speaker for the event and Girish Karkera, Editor, BBC TopGearpresided over the evening. Maserati was represented by Mr Sukhbir Bagga – Managing Director, Petal Group, dealer partner for Maserati in India in the western region.
The essence of the luxurious lifestyle offered by The World Towers was brought to life last night as these iconic brands put forth an exceptional night of visual art extravaganza, organized exclusively for art connoisseurs and automobile experts.Attended by the city’s elitist, the highlight of the eventful evening was the Ghibli’s first ever appearance in the form of a gorgeous paper installation which enthralled the audiences. The guests also witnessed an exciting auto display of the latest Ghibli by Maserati around the grand dancing fountains at The World Towers entrance.
The first Maserati Ghibli, the mark “I”, was launched in 1967 as a two door, two-seater grand tourer with a V8 engine, exemplified by the paper art installation. Today’s Maserati Ghibli range offers unmistakable class, top-quality performance and a thrilling yet comfortable drive in an eye-catching four-door sports executive sedan.
Commenting on the successful event Girish Karkera, Editor BBC TopGear said, “It’s not every day that we see two iconic brands coming together. For every auto enthusiast, we have our favourites and the Maserati Ghibli is one such name that exudes a unique aura. To unveil an art installation that celebrates the name we had to come to this exclusive venue that is the World Towers by Lodha. It’s a moment that’s going to be etched in my memory for sure.”
The capacious arena also displayed an exhibit of BBC TopGear’s records of the amazing Maserati cars from the past. Later in the evening there was a soulful live performance by the exceptional Luke Kenny, where his band paid a tribute to the iconic brands and their customers. As entertainment for the audience, this was followed by a stand-up comedy act by the comic star, Rahul Subramanian.
About BBC TopGear
BBC TopGear Magazine India is a unique automotive lifestyle magazine that caters to a predominantly male audience. Brand TopGear is a known for its wit, humour and the fact that it doesn’t mince words when it comes to evaluating automobiles for its readers. It is also known for its over-the-top feature stories with exotic as well as everyday cars going places, under taking challenges that put the machines to the ultimate test. Just like its mothership title back in the UK, TopGear India is known for its visual treatment of stories, something that rivals are still trying to match for over a decade now. The magazine now stretches beyond print and caters to audiences across social media and new age digital platforms.
About Lodha Group
The Lodha Group is India’s No. 1 real estate developer and amongst the few multinational real estate brands in the world with a presence in India and the United Kingdom.
Lodha’s vision of “Building a Better Life” extends across markets with several landmark developments to its credit, including World One – the world’s tallest residential tower, and Palava City – the first greenfield smart city in the country. The Group has brought many top global names to India, including Armani/Casa, Trump, Philippe Starck, Jade Jagger, Kelly Hoppen, Greg Norman and Pei Cobb Freed.
Lodha’s world-class design, exemplary execution capabilities, differentiated branding and marketing, supported by energetic on-ground sales always ensure that the best value is delivered to the customers.
About Maserati
Maserati is an Italian luxury car manufacturer which was established on December 1, 1914, in Bologna (Italy) by its founder Alfieri Maserati and his brothers. Maserati announced its re-entry into the Indian market in July 2015. The renewed focus on the Indian market is in line with Maserati’s growth strategy as the market bears significant potential for the brand over the medium term. By entering new markets and the addition of new models to its portfolio, the niche brand has grown its annual sales to 42,100 units per annum worldwide in 2016. At Auto Shanghai 2017, Maserati presented its 100,000th car, a 2017 Quattroporte GranSport manufactured at the Avv. Giovanni Agnelli Plant in Italy, to a Chinese owner.
Maserati’s latest lineup for India includes: Quattroporte – Maserati’s flagship sedan; the always-breath-taking Ghibli – a sporty sedan, the evergreen GranTurismo/GranCabrio – a sports performer and soon to be launched in India, Levante, the brand’s first-ever SUV all of which are being produced in Maserati’s native of Italy.
