Ariel India encourages the Dads of Lucknow to #ShareTheLoad

Ariel India encourages the Dads of Lucknow to #ShareTheLoad

Actress Sanaya Irani and Mohit Sehg ... e launch of Ariel's new Shar.-

Ariel India encourages the Dads of Lucknow to #ShareTheLoad

Television star Sanaya Irani and her husband actor Mohit Sehgal launchs Ariel’s new ‘ShareTheLoad’ pack which carries the world’s first ‘Odd-Even’ Laundry Calendar

 Actress Sanaya Irani and Mohit Sehg ... e launch of Ariel's new Shar.

Lovable television on screen and now off screen couple, Mohit Sehgal and Sanaya Irani visited the  City of Nawab, Lucknow  to show their support to Ariel India’s Dad’s #ShareTheLoad Movement. The happy couple who tied the knot very recently were very excited and proud to launch the new Ariel Matic ‘ShareTheLoad’ pack here in Lucknow. The unique pack is the first of it’s kind as it comes with the world’s first, ‘Odd-Even’ laundry calendar, which encourages men to do laundry on odd days and women on even days. “Laundry is now a lot more fun, with the launch of the ‘ShareTheLoad’ pack with the ‘Odd-Even’ calendar. We are extremely pleased to launch this very unique pack as it will make our lives a lot more easier as we can help each other with household chores like laundry and with a brilliant product like Ariel Matic,” said the chirpy and beautiful Sanaya Irani. “I would encourage husbands and also dad’s for theat matter across the country to join the #ShareTheLoad movement,” said the actor and Sanaya’s better half, Mohit Sehgal.

 Actress Sanaya Irani and Mohit Sehg ... e launch of Ariel's new Shar

Ariel India’s Dads #ShareTheLoad movement has over the past two months, garnered extensive local and global acclaim, with the campaign joining women across India in amplifying their debate for household equality. The ‘Dad #ShareTheLoad’ film has already received close to 50 million views globally. The conversation of inequality within the household, particularly when it comes to household chores is one of growing social importance for women across the country and indeed the world. In India alone, more than 80% of women believe that – men feel household chores are ONLY a woman’s job**!. Feeling for occasion, Sanaya stated, “Ariel India’s Dad’s #ShareTheLoad TV commercial is a reminder that doing the laundry is the responsibility of the man as well the woman in a household.  The commercial was so beautifully handled, yet portrayed such a strong message.

It shows that change starts at home and step by step we can make a difference to the entire society.

As the social debate continues to evolve, a new study by an independent third party reveals that 2 out of every 3 children believe that household chores are a mother’s job*, with the stereotype of gender roles being passed down from one generation to the next. A further astonishing  81% of married men in India believe their daughters must learn how to do the household chores,  AND a further 76% of married men in India believe that not helping with the laundry at home still makes them a great role model for their children. These statistics are a clear reflection of a deep-rooted prejudice with defined roles for men and  women. Ariel India’s Dads #ShareTheLoad movement joins women in bringing this conversation to surface and has already received local and international support from the likes of Pankaj Kapoor, Supriya Pathak and Tabu to Sheryl Sandberg and Melinda Gates. The movement has created a strong resonance with men and women alike, with dads now stepping forward to join the cause.

Speaking on this movement, Sanaya Irani commented “It is very important to get up and take notice of the prejudice of gender equality. These issues are rising from our very own households and it is our responsibility to make sure that we inculcate the right teachings to our children. Mohit and I are very proud to be associated with this movement. We have been together for a long time and understand the importance of sharing responsibilities with your partner. We are very excited that we had the opportunity of being a part of a movement like this in the early stages of our marriage as we have learnt that in order to lead a beautiful and happy married life together, it is important to Share The load!. With the launch of the Ariel Matic Share The Load pack, Mohit and I will be now dividing the laundry on Odd and Even days and I would urge all you lovely couples out there to do the same.” 

Actor Mohit Sehgal added – “As a husband and a man, I understand the importance of eliminating this prejudice. By addressing it correctly, we can ensure that our generations to come grow up with the right values. It is indeed an honour to be associated with this movement and a unique and fun idea of laundry going Odd-Even with the launch of the ‘ShareTheLoad’ pack.”

Commenting on the launch , Associate Brand Director, Sharat Verma said, “Ariel India is proud to join women, in the movement to address inequality in the division of household chores like laundry. We are delighted to launch the new Ariel Matic ‘ShareTheLoad’ pack which carries with it the world’s first ‘Odd-Even’ laundry calendar to help couples who would like to divide the laundry task equally. I am confident that with Ariel Matic, which delivers outstanding laundry results effortlessly, more men across the country will support the movement and join #ShareTheLoad.”

The new film from Ariel India has more importantly received the support of women across the globe as they continue the debate on household equality. The film has garnered ~50 Million Views across the globe.

You can join the Dads #ShareTheLoad Movement too!

Watch The Film ->  http://