TVS Motor Company today announced that it has signed on much feted Indian Actor, Ms.Anushka Sharma, as the brand ambassador for its TVS Scooty range. Ms.Anushka Sharma will be the face of all brand campaigns related to the TVS Scooty brand. TVS Scooty has been synonymous with style and innovation and is one of the most exciting two-wheeler brands for young women. This association with Anushka Sharma only strengthens the brands commitment to its youth target audience and reinforces its positioning.
Commenting on the development, Mr. H S Goindi, President Marketing, TVS Motor Company said, “Anushka Sharma was an immediate choice for the TVS Scooty brand. She is well known for being spunky with her distinctive style and is an icon for young girls in India. She is seen by young women as one who is living her goals of being vivacious, independent and successful. We are confident that this association will further enhance the popular TVS Scooty Brand. ”
For Anushka, the association with TVS Scooty dates back to 2005 when she had done a campaign for the brand. “It’s almost like ‘homecoming’ for me. As a young woman I know how important independence and mobility is to me. TVS Scooty has always understood young women of India and it feels great that I now have an opportunity to be a part of the rich legacy of a brand such as TVS Scooty. It is a breakthrough attitude and style statement that is relevant to today’s young women” Anushka says.
Incidentally, TVS Scooty has a history of other successful associations with celebrities earlier.