India Today Launches Women’sHealth magazine in India
WithSuper Fit & Sexy Anushka Sharma on the cover of the inaugural issue
The India Today Group launchesits very first edition of Women’s Health India. US-based Rodale Inc, thepublishers of Women’s Health magazine across 26 countries, has partnered withIndia Today Group to present world’s fastest growing magazine in India.
Witha tag line ‘Fit is the New Sexy’, the Indian edition has been positioned toappeal to the sensibilities of the new generation of contemporary, confidentand ambitious young Indian woman in the age group of 20s and 30s – who islooking for a resource that helps her achieve her potential, her passions andher personal best! Women’s Health has been a reservoir of health, fitness andstyle for women the world over. The 27th international edition, Women’s HealthIndia continues to match the exacting standards set by its cousins around theworld.
Sharingher insights on the launch of the magazine in India, Mala Sekhri, Chief Operating Officer, Lifestyle Group, India TodayGroup said, “It is a very significant launch for us, as Indian womenare more evolved and there is a growing focus on looking good and having agreat body. We are looking forward to launching the magazine to fulfill itsglobal vision to become the ultimate fitness & health guide for each andevery young and confident woman in India.”
Sanghamitra Chakraborty,Editor, Women’s Health India said “Today women are moreindependent and are in the forefront of the change. Women’s Health India is amagazine that speaks its mind without being judgmental. Our boldness, sense ofhumour and honesty is exactly what women want – they appreciate easy, smart,fun choices, not suggestions for unrealistic life changes.”
Themagazine focuses on women’s health, nutrition, fitness, sex and lifestyle. Ithas 14 international editions across the United States, United Kingdom,Argentina, Australia, Brazil, Latin America, China, Germany, Chile,Philippines, South Africa, Thailand and Turkey, reaching more than 12 millionreaders globally. Women’s Health wasintroduced in the US by Rodale Inc. in 2005. Together Women’s Health and Men’sHealth magazines are called a power couple.
Thecontent can be defined in two parts broadly- one ‘Healthier and Fitter life’that includes health, fitness, nutrition and weight loss, the other ‘Upgradingyour Life’, which includes beauty, style, sex, relationships and life skills.The cover stories of the magazine will typically be Bollywood celebs’ successsecrets, fitness and diet regimes and their beauty secrets.
Women’s Health isthe fastest growing women’s magazine, worldwide. It is lively, fun andprovocative, and addresses 360 degrees of life for the new generation ofcontemporary, confident, ambitious women.
It will connect withreaders in the frank, irreverent voice of a trusted girlfriend, who iscompassionate and generous of spirit and not afraid of speaking her mindwithout being judgmental. The clever, service-driven content transcends thetitle; making the magazine a true one-stop shop lifestyle resource for millionsof women who are making their mark.
The Women’s Health readeris a woman in her 20s or 30s who came of age witha sense of confidence and the knowledge that anything is possible. She is active,accomplished, health conscious, confident woman who seeks the knowledge andpower to help herself improve her own life and the lives of those around her.She is not a follower. She is making her own rules and carving out a life forherself that is completely her own. She’s making choices that will make herhappy. Women’s Health is her resource that helps her achieve her potential, herpassions and her personal best.
Rodale,Inc., is an American publisher of healthand wellness magazines, books, and digital properties. Rodale is headquartered in Emmaus, Pennsylvania. It publishes some of the mostwell-known health and wellness lifestyle magazines, including Men’s Health and Prevention. It is also one of the largestindependent book publishers in the United States. The company has published acollection of bestsellers, including An Inconvenient Truth and Eat This, Not That.
AboutIndia Today Group:
TheIndia Today Group is India’s leading, diversified media group with interests inmagazine, newspaper, television, radio, Internet and book publishing. It isIndia’s largest magazine publisher with print titles in the current affairs,general interest, lifestyle and business segments. Each magazine is a marketleader in its segment. The group boasts India’s largest magazine distributionnetwork as well as India’s largest subscription database backed by India’s mostwidely watched 24-hour news channel.
TheIndia Today Group has successful licensing partnerships to publish otherleading global media brands such as Reader’s Digest, Prevention, Cosmopolitan,Golf Digest, Men’s Health, Good Housekeeping, Harper’s BAZAAR and ScientificAmerican in India. In addition, the Group also represents Time and Fortunemagazines. —