ANUPAMAA DAYAL LAUNCHED HER COLLECTION AT GOODEARTH

ANUPAMAA DAYAL LAUNCHED HER COLLECTION AT  GOODEARTH

Raghuvanshi Mills, Lower Parel.

 

Anupamaa Dayal presented her line of easy resort wear clothing at the Goodearth.

 

Anupamaa was present at the Goodearth flagship at Raghuvanshi Mills, Lower Parel, Mumbai on 16th November 2013, where she launched the arrival of her collection. Well known faces like Sabina Singh & Waluscha d’souza were also present for the launch.

 

The collection on display was an illustration of the raison d’être of Anupamaa Dayal. With a focus on the revival of the ancient, almost forgotten hand printing and needlecraft techniques of India, Anupamaa’s style is vintage meets bold and western.

Speaking on this first-ever collaboration with Goodearth, designer Anupamaa Dayal said, “Delighted to have an Anupamaa and Goodearth association. There is a wonderful synergy between our brands and it will be great to watch this unfold.”

 

About Goodearth

As India’s leading design house, Goodearth celebrates the culture and history of a rich and diverse land.  Our designs promote the values of sustainable luxury that nurtures ecology, tradition and communities.

Goodearth offers an array of original designs for Charming Gifts – Apparel created from natural hand spun fabrics – Cushions & Pillows – Bed Linen – Fine Bone China – Pure skin care inspired by Ayurveda – Décor Accessories – Accent Furniture.

The Goodearth flagship at Raghuvanshi Mansion houses the The Tasting Room wine bar and café tucked away on the 1st floor of the 20,000 sq foot Heritage Award winning property.


About Anupamaa by Anupama Dayal
“The melting pot of Anupama’s eclectic inspirations creates an inspiring and cultural collection of fetichistic fashion, attaching us to the roots of India and at the same time making us international urban nomads; clothes for our own century”. – Lidewij Edelkoort, one of world’s most renowned and leading Trend ForecasterThe buyers claim to be in love with the eclectic, artistic look and her unusual use of color. Launched in 2004 Anupamaa has received a great response in Paris, and has showcased at the prestigious Rose-mount Australia Fashion Week. Anupamaa supplies in stores across US, Europe, the Middle East, and Australia, and her collections can now be seen on the racks of the 150 stores of iconic “Anthropologie”.