Amy Billimoria’s House of Design in association with Pankti Shah
Amy Billimoria House Of Design in association with Pankti Shah opens its first store on the main street of Juhu/Juhu Tara Road on the 7th of May, following a two month architectural rendezvous. The event was attended by – Esha Doel, Rani Mukerji, Tanisha Mukerji, Ayushman Khurana, Bhagyrashree, Babita Malkani and many more.
The facade overall stands at 20 feet tall and stretches to 24 feet in length. The wooden framed door gets you to an elegant space of fineness expressing the pioneering style of Amy Billimoria. The internal façade, of remarkable visual impact consist of an exquisite 6 feet long silver filigree and crystal design chandelier flown in from Dubai.
The grandeur of the entrance is welcomed with a beautiful sewing machine studded with more than a thousand nuts and bolts. The handmade wooden chairs hung on walls and the rods hanging from beneath, holding the garments add the elements of uniqueness. Amy Billimoria’s ready-to-wear fabrics display niches ensuring harmony across storeys.
A black Italian marble staircase leads to the upper floor of an exclusive jewellery lounge with window displays all around the three walls having the arena filled with classiness. The ground floor opens up on an area dedicated to the pret, couture and western wear. The space is characterised in walls covered in a light and dark colour pallet of grey.
You walk down to the next level and you see vast grey walls adorned with hand crafted metal hooks to showcase ornate bridal couture contributing to an atmosphere which is both rich and quintessentially modern throughout. A beautiful glass case holds a 100 year old Gara Sari which exalts the product display speaking about the royalty of our heritage and culture.
Vintage cupboards have also been designed to showcase the elegant hand embroidered saris. The frontal wall displays phenomenal art pieces and sculptures. Minute details like sewing machines holding glass boxes display antique jewellery pieces enriching the space. The kids-wear section is friendly with multi coloured stools and mannequins adding a fun element to the space. Attention-grabbing fashion quotes carved in brass are found in various regions of the floor especially the trial rooms. Luxury handbags adorned in metal and stone to match your bridal ensemble are also offered at the store.
The exterior glistens as the grey walls shines with the gleam of the soft yellow lights, while the signage is skilfully written in gold with the backlight creating a 3-D effect.
Amy Billimoria adds “The success of this design house lies in an ability to unite the best in design and creativity under a single roof.This is my dream to house the crème de la crème in design and create a new luxury niche in the heart of the city.”
Location – Amy Billimoria House of Design, Pooja House, Next to Starbucks cafe, Juhu – Mumbai- Time – 10:00 AM to 9:00 PM
Amy Billimoria House of Design
Specializing in couture and bridal fashion, Amy Billimoria is also a mentor at the SNDT and B.D Somani college of Fashion Design. An Eco Fashion initiative ‘Earth 21’ by Couturier Amy Billimoria saw a grand launch during the Earth Week finale which was unveiled by international icon Shoaib Akhtar amidst the elite of the tinsel town where everyone present pledged to nurture a sapling until it grows into a tree. The core essence of ‘Earth 21’ lies in the idea that with every eco friendly outfit sold in this line, Amy will donate a tree to mother earth. ‘Earth 21’ collection’s unveiling was a magnanimous affair on the completion of Amy Billimoria’s 21 years in the fashion industry paying tribute to the Father of World Environment Vladimir Lenin. Amy also draws inspiration from travel with her personal favourites being Bali, Greece, Las Vegas, Switzerland and Turkey.
Nidhi Munim for Swimwear
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Jyoti Mukerji for Kids Wear
J-Line.An expression of pret ,party, bridal n a festive fashion line for children. Her style reflects a wonderful combination of fun and elegance. Made with love,J-Line is every little child’s wardobe must!
Meera Mahadevia for Handbag
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Farzad Billimoria for Headgears and Fascinators
Exquisitely handcrafted Headgears who has been in the industry for several years has made the best of headgears for the socialites.
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