Amy Billimoria’s House of Design in association with Pankti Shah
Amy Billimoria House Of Design in association with Pankti Shah opens its first store on the main street of Juhu/Juhu Tara Road on the 7th of May, following a two month architectural rendezvous. The event was attended by – Esha Doel, Rani Mukerji, Tanisha Mukerji, Ayushman Khurana, Bhagyrashree, Babita Malkani and many more.
The facade overall stands at 20 feet tall and stretches to 24 feet in length. The wooden framed door gets you to an elegant space of fineness expressing the pioneering style of Amy Billimoria. The internal façade, of remarkable visual impact consist of an exquisite 6 feet long silver filigree and crystal design chandelier flown in from Dubai.
The grandeur of the entrance is welcomed with a beautiful sewing machine studded with more than a thousand nuts and bolts. The handmade wooden chairs hung on walls and the rods hanging from beneath, holding the garments add the elements of uniqueness. Amy Billimoria’s ready-to-wear fabrics display niches ensuring harmony across storeys.
A black Italian marble staircase leads to the upper floor of an exclusive jewellery lounge with window displays all around the three walls having the arena filled with classiness. The ground floor opens up on an area dedicated to the pret, couture and western wear. The space is characterised in walls covered in a light and dark colour pallet of grey.
You walk down to the next level and you see vast grey walls adorned with hand crafted metal hooks to showcase ornate bridal couture contributing to an atmosphere which is both rich and quintessentially modern throughout. A beautiful glass case holds a 100 year old Gara Sari which exalts the product display speaking about the royalty of our heritage and culture.
Vintage cupboards have also been designed to showcase the elegant hand embroidered saris. The frontal wall displays phenomenal art pieces and sculptures. Minute details like sewing machines holding glass boxes display antique jewellery pieces enriching the space. The kids-wear section is friendly with multi coloured stools and mannequins adding a fun element to the space. Attention-grabbing fashion quotes carved in brass are found in various regions of the floor especially the trial rooms. Luxury handbags adorned in metal and stone to match your bridal ensemble are also offered at the store.
The exterior glistens as the grey walls shines with the gleam of the soft yellow lights, while the signage is skilfully written in gold with the backlight creating a 3-D effect.
Amy Billimoria adds “The success of this design house lies in an ability to unite the best in design and creativity under a single roof.This is my dream to house the crème de la crème in design and create a new luxury niche in the heart of the city.”
Location – Amy Billimoria House of Design, Pooja House, Next to Starbucks cafe, Juhu – Mumbai- Time – 10:00 AM to 9:00 PM
About
Amy Billimoria House of Design
Specializing in couture and bridal fashion, Amy Billimoria is also a mentor at the SNDT and B.D Somani college of Fashion Design. An Eco Fashion initiative ‘Earth 21’ by Couturier Amy Billimoria saw a grand launch during the Earth Week finale which was unveiled by international icon Shoaib Akhtar amidst the elite of the tinsel town where everyone present pledged to nurture a sapling until it grows into a tree. The core essence of ‘Earth 21’ lies in the idea that with every eco friendly outfit sold in this line, Amy will donate a tree to mother earth. ‘Earth 21’ collection’s unveiling was a magnanimous affair on the completion of Amy Billimoria’s 21 years in the fashion industry paying tribute to the Father of World Environment Vladimir Lenin. Amy also draws inspiration from travel with her personal favourites being Bali, Greece, Las Vegas, Switzerland and Turkey.
Nidhi Munim for Swimwear
Nidhi has become a name to reckon with Indian Swimwear.Her trademark is Indian prints on swimwear with 100% tummy tucker fabrics.The brand has been worn by Bollywood stunner Deepika padrone , Ileana D Cruz , Esha Gupta , Nargis Fakri , Sunny Leone , Sara Loren and Evelyn Sharma to name a few.Nidhi has taken up a recent project to design an exclusive collection for an upcoming movie.
Jyoti Mukerji for Kids Wear
J-Line.An expression of pret ,party, bridal n a festive fashion line for children. Her style reflects a wonderful combination of fun and elegance. Made with love,J-Line is every little child’s wardobe must!
Meera Mahadevia for Handbag
With a degree in textile design and post graduation in Indian Aesthetics, Meera Mahadevia has created over 27,000 unique designs that explore India’s rich heritage in craftsmanship. And yet, no two bags are identical. Meera Mahadevia is perhaps the best kept secret in the international luxury handbag market. The brand began 30 years ago as a customized design accessory for celebrities and socialites across the world. A Meera Mahadevia Luxury Handbag is a distinctive blend of brass and copper embellished with wood carvings, marble inlays, silver engravings, semi-precious stones, antique frames and spiritual emblems.
Aura Art
Attempting to become the leading platform connecting fine art with different audiences and through various avenues – identifying and discovering value amongst the best of Indian art, utilising every available platform to promote art, assisting art lovers in building collections, working closely with the design space to meet their aesthetic requirements – with an aspiration to migrate to a Global Platform for Fine Art.
Farzad Billimoria for Headgears and Fascinators
Exquisitely handcrafted Headgears who has been in the industry for several years has made the best of headgears for the socialites.
Honey Home
Honey Homes has been involved in the manufacturing industry for over thirty years and has proudly offered a wide variety of custom furniture through its master craftsmen. Honey Homes has constantly evolved to meet modern requirements working hand in hand with various architects and designers whilst also providing its own design center. During the years we have become one of the most highly respected custom furniture manufacturers both in the domestic and contract sector, where your design inspirations come to life. The true success of our business begins and ends with the trusted and valued relationship we have with our customers.
Bharat Dorris
Is a very famous name in bollywood for makeup and hair styling. They are two individually popularly known as B N D. They have contributed more than 30 years to the makeup and hair styling industry. Not only that they went ahead with Bharat Dorris Cosmetic Brands in 2006 following a dream to have a cosmetic brand to suite Indian skin and make up shade requirement. They made sure that the brand they introduced is Beyond Doubt (B N D) and meets people’s expectations. They believe in beauty being everywhere and they continue to enhance it.
