Amway India signs Farhan Akhtar as the brand ambassador for the Nutrilite range in India
New Delhi, Amway India, country’s largest direct selling FMCG company, has signed Farhan Akhtar, one of the most talented and versatile Bollywood actors, as the brand ambassador to promote the Nutrilite range of the products. Nutrilite is the world’s no 1 selling brand of vitamins and dietary supplements.*
Speaking on the occasion, Anshu Budhraja, CEO, Amway India, said, “Studies in India indicate that nine out of 10 Indians consume less than adequate protein daily. The fact is that majority of people are not consuming the World Health Organization’s minimum recommendation of five servings (400 grams) per day of fruits and vegetables thus missing out on important nutritional benefits. This indeed is a matter of concern. We needed a strong and credible face who could help people understand the role of supplementation in addition to balanced diet and exercise as part of leading a healthy lifestyle. Farhan Akhtar was an obvious choice.”
“In India, Nutrilite has firmly established itself as the leading brand in the vitamins and dietary supplements category. The brand contributes more than 50% of Amway India’s turnover. We are confident that Farhan’s association will provide a further fillip to the Nutrilite brand in the country. We plan to launch a high decibel 360 degree campaign in early 2016 to leverage the association of Farhan Akhtar with Nutrilite,” added Anshu Budhraja.
Talking about Farhan Akhtar as the brand Ambassador for Nutrilite, Sundip Shah, Chief Marketing Officer, Amway India, said, “Besides being talented and versatile, Farhan is physically fit with a stature and youth appeal that resonates well with Nutrilite’s world class image offering the best of nature and the best of science for optimal health. Consumer response to the association of Farhan with Nutrilite has also been very positive.”
Commenting on the association, Farhan Akhtar, said, “Nutrilite is an iconic and innovative brand which has pioneered and led the supplements category for the past 80 years across the world. I am delighted to be their brand ambassador in the country. I strongly believe that it is important to take care of one’s daily nutritional needs for a healthy and long life. People should understand the virtues of being fit, healthy and eating right.”
About Amway India
Amway India is a wholly owned subsidiary of Amway Corporation with headquarters located in Ada, Michigan, USA. Amway Corporation is one of the largest Direct Selling companies in the world with presence in over 100 countries & territories.
Globally, Amway is over 55 year old, US $ 10.8 billion, manufacturer and direct seller of high quality consumer goods. Amway’s innovation and industry-leading R&D has seen more than 1,100 patents granted and another 600 patents pending. Amway has more than 900 scientists, engineers and technical professionals across 75 research and development and quality assurance laboratories worldwide.
Amway India sells more than 130 daily use products across categories like Nutrition, Beauty, Personal Care and Home Care through individuals who make personal recommendations regarding the use of distinctive high quality products. Amway products are widely recognized and appreciated for their quality and value. These products are backed by a money back guarantee for 100% satisfaction of use.
Amway products are popular not just in India but across the world. Nutrilite is the world’s No. 1 selling vitamins and dietary supplements brand while Artistry is among the world’s top five, largest selling, premium skincare brands*.
*Source: Euromonitor International Limited, www.euromonitor.com/amway-claims.