AMRAPALI JEWELS PVT. LTD PRESENTED A SENSATIONAL JEWELLERY COLLECTION WHICH WAS A FEAST FOR THE EYES AT THE INDIA INTERNATIONAL JEWELLERY WEEK 2012.
With admirers from royalty like the Queen of Bhutan and Maharanis of
the Jaipur Royal family, Amrapali’s reputation in the jewellery business
is renowned. The company’s collection at the India International
Jewellery Week 2012 was a masterful study into ancient craftsmanship
and design for jewellery that women adore.
Showcasing some of the most outstanding pieces, Amrapali’s expertise
proved that the company has its fingers on the pulse of the tastes of
fashion conscious women.
Unveiling the “Panna Collection” in association with Gemfields, it was
a show that felt like a treasure cave of jewellery had opened as the
models walked down the ramp.
Opening with two trios of models – the first threesome wore a
collection of ethnic origami, amber, geometric necklaces and spiked
armlets, silver beaded chokers, thick kadas and dangling cummerbands
The second trio entered with tribal collars, circular plates
for cuffs, waist length Raani Haars and dome shaped rings. Particularly
amazing were the gold corsets and bustiers worn by the models that
presented a very Grecian look to the entries.
The “Panna Collection” was a feast of emeralds in all shapes and sizes
with rubies, Polkis and Kundans giving a perfect balance. The three
strands of simple Pannas, the exotic nose rings, the magical bajubands,
the flowing necklace with Kundan and oval emerald, the waist length
strands of the green gems were gorgeous.
The giant pearl chain with a stylish pendant with pearl drops, the
cabochon choker and long neckpiece proved how creatively the gems
could be brought together to form amazing ornaments of intricate
Stopping the fantastic show by Amrapali were Bollywood stars Abhay
Deol and Nargis Fakhri. The very dashing Abhay wearing a stately
black Jodhpur jacket, sported a giant paisley Maharaja brooch cum
armlet ornament with a carved large emerald and three Panna chains.
The beautiful Nargis dazzled on the ramp in a multi strand Polki and
emerald necklace, cuff, bangles and earrings.
The gorgeous drapes created for the models were by top designer
Raakesh Agarwal and Abhay Deol’s outfit was by Aza Men. Footwear
for the showstoppers was by Steve Madden and for the models, by
The Zambian emeralds, diamonds, rubies, silver and gold precious
metals were used so ingeniously that the collection was a magnificent
offering for connoisseurs of exquisite jewels.
When it comes to intricate traditional jewellery, Amrapali’s “Panna
Collection” was a sensational line that will surely turn into heirlooms
over the years.
The Gems & Jewellery Export Promotion Council is an all – India apex
body representing 5,300 members. Started in 1966, it operates under
the surveillance of the Ministry of Commerce & Industry, Government
of India. More information log onto www.gjepc.org
About the SPONSORS:
This show is presented in association with PC Jewellers and
International Gemological Institute. Liquor partners for IIJW are
Signature and beverages are sponsored by Kingfisher. Jashn is the
ethnic wear sponsor for the event, Logistics arranged by Lemuir group,
broadcasts partnered by Star Plus and Radio Partners for the event are
Red FM 93.5 FM.