Alia Bhatt & Shah Rukh Khan ride off with Dear Zindagi: Poster Out Now

Alia Bhatt & Shah Rukh Khan ride off with Dear Zindagi: Poster Out Now

Alia Bhatt & Shah Rukh Khan ride off with Dear Zindagi: Poster Out Now


Alia Bhatt is all set to win over the hearts of the audience and this time with the one and only Shah Rukh Khan in Gauri Shinde’s directorial next Dear Zindagi. Going the unusual way for promotions, the film’s first look poster was launched today with a quirky twist.

The vivacious actress took to Twitter to voice some questions she had from life, in short videos which she addressed to #DearZindagi. She got her life answers from none other than Shah Rukh Khan, who’s known for his quick wit. The answers were such as only Shah Rukh Khan could give – full of wit and leaving you with a smile. The poster was launched following the Twitter banter, which started yesterday, between the two stars.

This approach adds to the innovative marketing strategies that Red Chillies Entertainment has been known for.

The poster features the vibrant Alia, who plays the protagonist in the film, along with Shah Rukh Khan. The friendly, playful vibe between the two is palpable as they pose with bicycles in the poster which. SRK and Alia’s unconventional casting and the evident camaraderie are certainly generating a great deal of interest amongst the audience.

A story about life and its little joys, Dear Zindagi is about Kaira, a budding cinematographer in search of the perfect life. A chance encounter helps her gain new perspective, as she discovers that happiness is all about finding comfort in life’s imperfections.

Dear Zindagi stars Alia Bhatt and Shah Rukh Khan. The movie has been helmed by the director of the critically acclaimed English Vinglish, Gauri Shinde. The movie has been jointly produced by Gauri Khan, Karan Johar and Gauri Shinde under the banners of Red Chillies Entertainment, Dharma Productions, and Hope Productions respectively.

The film is slated to hit the cinemas ‪on 25th November, 2016.