Alia Bhatt & Karan Johar, co-curators of COLORS Infinity at the promo shoot of the channel

Speaking about Co-Curating COLORS INFINITY the suave and celebrated director and producer Karan Johar said, “I have always enjoyed television as a platform, I enjoy watching TV, I enjoy being on TV and now, this new role of helping curate a channel has been most exciting.”

Speaking on the great addictive content that COLORS Infinity is all set to bring to India, Karan added “India has been viewing a lot of international content, however, what we have accessed so far is just the surface. COLORS Infinity will transform the English entertainment market in India with an unmatched array of content for the globally connected Indian viewer. We are serving up the best of world content that straddles multiple-genre segments and emotions, all on one channel; a destination of infinite choices.”

Talking about the dynamic needs of international television viewers whom she represents and donning the new role of co-curator, the beautiful and multifaceted diva Alia Bhatt, said “I connect with Colors Infinity because it speaks my language, has my kind of shows and understands how a new generation of viewers wants it all and wants it now. So it’s fab that there’s a whole lot of new shows that we get to see without waiting ages for them to come to India. And also that we can watch episodes back to back.  I enjoyed previewing shows with Karan and the Colors Infinity team and recommending which ones to go with (I voted Flash and Better Call Saul in the launch line-up).”

COLORS Infinity launches on Friday, July 31, 2015 with a line-up of the most entertaining and award-winning shows.