Akshay Kumar on a Rowdy Hunt.

“Rathore,Vikram Rathore” aka AkshayKumar is soon to flag off a nationwide hunt in search of the country’s mostpopular “Rowdies” as part of the latest promotional campaign for the action–entertainer Rowdy Rathore directed by Prabhudeva.

UTVties up with  radio partner RED FM for a “Rowdy Hunt” – a contest to lookfor social do-gooders and others who work towards social betterment – winners ofwhich will accompany lead star Akshay Kumar to promote the film during histours.

Thehunt will take place in Ahmedabad, Hyderabad, Jaipur, Lucknow, Mumbai and NewDelhi, where callers are invited to share their grievances and tackle theculprit on a public platform in true “Rowdy” style.

TheRJ/host will then select 5 rowdies in each city based on a “Rowdy Meter”who will then comprise Akshay Kumar’s Rowdy Gang in a particular city.

Talkingabout the hunt says co-producer Shabinaa Khan “Its going to be very different.The idea is to do something completely new besides just the mundane pressconferences to promote the film.”

Ifsources are to be believed,Akshay Kumar is very kicked about the idea and ischalking out his schedule to ensure his full support to the hunt –

“Akshayis personally very excited and is in sync with all the promotions and marketingdecisions”adds Shabinaa.

The original action hero Akshay Kumar is back as “Rathore, Vikram Rathore” in UTV‘s mass action entertainer Rowdy Rathore produced by SanjayLeela Bhansali and Ronnie Screwvala and co-produced by designer Shabinaa Khan.

Rowdy Rathore isscheduled to release 1st June, 2012.