Adele’s ‘Send My Love’ video takes the world by Storm
Adele’s new music video for ‘Send My Love (To Your New Lover)’, directed by Patrick Daughters and world-famous music producing duo- Max Martin and Shellback has sent her fans into a frenzy. The video debuted at the 2016 Billboard Music Awards and features the singer in a floral print, flowing floor-length gown. The song is fairly atypical of Adele’s signature style and sounds like a fantastic track for those getting over a break-up with an inspirational and upbeat tune. In the video, that has garnered more than 65 million views on YouTube, Adele is seen dancing against a plain black backdrop and transforms into a torrent of colors seen through double exposure imagery of the dancing songstress.
Adele’s album 25 took home the award for Top Billboard 200 Album which has until now sold several millions of copies. The album, which is the third part of the album trilogy, is one of the only two titles to sell over one million copies in 2016, the other being Drake’s recent record-breaker Views.