SLICE® INTRODUCES LADY SUPERSTAR NAYANTHARA AS THE NEWEST FACE OF THE BRAND
The partnership is aimed at deepening Slice®’s connect amongst consumers
National, Making waves in the summer of 2024, Slice® today made a blockbuster announcement with the appointment of the iconic actress Nayanthara as its latest brand ambassador. With Nayanthara on board, Slice® aims to strengthen its connection with audiences, reaffirming its status as the leading beverage for mango enthusiasts.
Over the years, Slice® has cemented its place in households across the country for being the perfect and closest equivalent to quenching your mango cravings. On the other hand, Nayanthara has cemented her spot as one of the most critically acclaimed actresses in Indian cinema, fondly known as ‘Lady Superstar’. With a promise to add more fun and excitement to the summer season, Slice® continues to be the front-runner with this new association and enticing storytelling as the brand is set to unveil a new campaign later this summer.
Sharing her excitement on coming on board as Slice®’s new face, actor Nayanthara said, “I am thrilled to be a part of the Slice family and contribute to the legacy of this iconic brand. Known for its memorable campaigns, I am eager to be a part of the brand’s upcoming projects. I hope the new campaign immerses my fans in the delightful world of Slice in a unique and captivating way.”
Speaking on the association, Anuj Goyal, Associate Director, Slice and Tropicana, PepsiCo India said, “We are delighted to welcome Nayanthara to the Slice family and are positive that her wide appeal that cuts through masses will further help build the brands connect with our core consumers. Both Slice and Nayanthara have entertained families and brought people together in an endearing manner. We hope this magic continues with new film as well and it will be loved by everyone.”
This association for Slice has been facilitated by Frameworks Entertainment
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
