Headlines Today triumphs over NDTV 24X7
New Delhi Headlines Today, the fastest growing English news channel surges ahead of NDTV 24X7. Continuing its growth trajectory over the weeks owing to a differentiated content strategy, Headlines Today with a market share of 18.6% has leapt ahead of NDTV 24X7 that follows with a market share of 15.3 % ( Source: TAM, CS AB M 25+, week 31, 6 Metros, Mkt share %). The growth trend of Headlines Today doesn’t just stop here as the Channel leads the English News genre in Hyderabad with a market share of 50 per cent and is trailed by CNN – IBN, NDTV24X7 and Times Now with 17.7 per cent, 16.1 per cent and 12.9 per cent respectively (Source –TAM, CS AB M 25+, week 28’12 – 31’12, Mkt: Hyderabad. Mkt share %)
Not just 6 Metro core market, the recent victories are visible even at All India Level. Headlines Today is ahead of CNN IBN by 5 % in reach for latest two consecutive weeks (Source –TAM, CS AB M 25+, week 30’12 – 31’12, All India, Avg reach)
Commenting on the performance, Mr. Ashish Bagga, Group CEO, India Today, said, “The strides that Headlines Today has been making is the result of a focused approach towards our viewers. The new thought and execution of content is sure to take the channel to much greater heights.�
While the competition has been faltering, Headlines Today has shown consistent growth over the weeks and the latest results are just a stepping stone in the growth ahead. A focused content strategy backed by expert treatment of the coverage has helped the channel in gaining viewership over the weeks. It has done so, with a series of nationally important news stories like Team Anna’s Campaign against corruption, Outrage over molestation of a minor in Assam, Presidential elections and actor Rajesh Khanna’s passing away to name a few
About Headlines Today –
India’s first exclusive 24 Hr English News Channel launched by the TV Today Network Ltd in 2003, stands apart in the clutter of channels by its commitment to be true to its vision of making sense to ‘You’ the viewer. The channel gives a different perspective from the viewer’s context and gives meaning to the madness of news by giving it the relevance from the viewer’s point of view. The channel has attained thought leadership by breaking new ground and by going beyond the ordinary when it comes to news coverage.
Keeping the viewer at the centre while covering News, Headlines Today content has consistently proven to have an impact. It has raised the bar in news reporting by taking up people’s causes and helping bring change in society.
Breaking the clutter, Headlines Today stands for realism and informed journalism and it invariably focuses
on the depth of news that affects ‘You’ – today as well as tomorrow.
