Kalyan Jewellers enters Delhi with a bang Opens three showrooms in the city
Ms. Aishwariya Rai Bachchan inaugurates the showrooms
New Delhi Kalyan Jewellers, India’s largest directly owned jewellery retail chain makes a grand entry in the capital. Kalyan Jewellers set up three showrooms in Delhi. Taking the total number of Kalyan Jewellers showrooms to 61. The showrooms are spread over 15000 square feet each and have a separate floor for diamond and gold jewellery. The showroom will stock thousands of pieces of jewellery handpicked from India and abroad.
The showrooms were inaugurated by Kalyan Jewellers brand ambassador Ms Aishwariya Rai Bachchan on 22nd March 2014. The Kalyan Jewellers showrooms are located in Pritampura, Defence Colony and Karol Bagh.
Speaking on the occasion Mr. T.S. Kalyanaraman, Managing Director, Kalyan Jewellers said; “Kalyan Jewellers today enjoy a strong association and trust amongst our clientele. The launch of our new stores is a glaring example of Kalyan Jeweller’s success and the prized appreciation of customers that the brand has won over the years. The launch of our stores in Delhi underlines the importance of this dynamic market. We are hopeful that Kalyan Jeweller’s tryst with Delhi will make more jewellery aficionados appreciate the brand and its unparalleled collection of Jewellery. This launch is aimed at expanding the shopping horizon of the people in the city, while providing a greater level of choice, convenience and satisfaction.”
Kalyan Jewellers brings to Delhi a large collection of jewellery, to cater to the choices of every woman looking to buy jewellery. Whether they are small every day wear pieces such as pendants, earrings or bangles to more occasion related pieces like dazzling gold and diamond sets, ethnic and bridal jewellery.
New Delhi is a key market for us. There is a huge demand for both traditional as well as contemporary jewellery designs here. New Delhi is also the fashion capital of India. Here consumers are always on the lookout for new designs, with a unique blend of modern motifs and styles. Added Mr. Kalyanaraman.
Kalyan Jewellers has a turnover of Rs. 9400/- crores this financial year. The company plans to open 19 more showrooms with an investment of 1000 cores and is targeting a turnover of Rs. 15000 /- for the next year. Kalyan Jewellers has been at the forefront of pioneering efforts to educate the public of cheating and malpractices in gold quality and pricing through their campaign ‘Fight against Impure Gold”.
Mr. AmitabBachchan and Ms. Aishwraya Rai Bachchan represent Kalyan Jewellers nationally. To represent the company regionally they have stalwarts like Nagarjuna in Andhra Pradesh, Sivaraj Kumar in Karnataka, Prabhu in Tamil Nadu and Dileep in Kerala.
ABOUT KALYAN JEWELLERS
Kalyan Jewellers is the flagship of the prestigious 100-year old Kalyan Group with its origins in textile manufacturing and retailing. The group’s forayed into jewellery retailing two decades ago in 1993, and has retail store strength of 58 showrooms across the 4 southern states, Gujarat, Punjab and Maharashtra and six showrooms in UAE. Kalyan Jewellers is a clear market leader in most of the markets it operates. The company has set an ambitious target of 100 showrooms by 2015.
Kalyan Jewellers has five sub brands for gold named Floret – Flower based designs, Tamas – Colour based designs, Bloom – Kids Jewellery, Rang – Precious stones jewellery and Eterna – Traditional Jewellery. We also got six sub brands for diamonds named – Anokhi – uncut diamonds, Sakshi – Diamond studded mangalsutra, Bliss – duo bands for couples , Amore – diamonds for youth, White Mistry – Platinum with diamonds and Antara – Bridal diamond wear.
