RED FM steals the show at the 4th Golden Mikes Awards 2014
Bags 7 awards for innovative promotions and creative vision
New Delhi, 93.5 RED FM, India’s largest radio network bagged seven awards recently, at the 4th edition of Golden Mikes Radio Advertising Awards 2014. The awards conferred to 93.5 RED FM were in the following categories majorly: Innovation, Promotions and Excellence. RJ Raunac (who also plays the popular character Bauaa) won the RJ of the year Award (National). Following are the details of the awards won:
1. MAMA KI CHHUTTI (Category: Promotion, Sub-Category: Best on-ground promotion by a single radio station for self (Sponsored by a client) – NAGPUR
2. INDIA GATE BASMATI RICE PRESENTS RED LIVE_KOLKATA KA KONA KONA BAJEGA SUPERHITS KE SAATH (Category: Promotion, Sub-Category: Best on-ground promotion by a single radio station for self (Sponsored by a client) – KOLKATA
3. THAPPA SEASON 2 (Category: Promotion, Sub-Category: Best on-ground promotion by a network of stations for self (Sponsored by a client) – NETWORK
4. BBM: RJ SE DOSTO KA FAYDA & BOLLYWOODIA BBM PE (Category: Innovation, Sub-Category: Best Use of Multiple Radio Stations – MUMBAI
5. POTHOLE UTSAV (Category: Innovation, Sub-Category: Most unique Programming concept/ideas) – MUMBAI
6. RED RAAS (Category: Innovation, Sub-Category: Most unique Programming concept/ideas) – AHMEDABAD
7. RJ Raunac (Category: Excellence, Sub-Category: RJ of the Year) – DELHI
RED FM was riding high with 12 nominations in the all four domains. Delighted with the win, Ms. Nisha Narayanan, COO, 93.5 RED FM, expressed her gratitude and said, “The victory at Golden Mikes Awards has furthered strengthened our belief in the excellence we have achieved in terms of content, innovations and promotions over the last year. The whole RED FM team is very excited to have received the 7 awards at Golden Mikes 2014 and I am very happy that their hard work and perseverance have been acknowledged. It is a big motivation, and it will help us work even harder and strive for even better. I would also take this opportunity to thank our eminent jury, listeners and clients, for their support and faith in us.”
This year at the Golden Mikes 2014, the 41 award categories were spread over four key benchmarks, which received almost 537 entries. The star studded ceremony at ITC Parel, Mumbai, awarded the best of radio advertising on stations across India. The entries were judged by the distinguished panel chaired by Mr. Bharat Patel, Former Chairman of P&G Hygiene/Health and Chairman of ISA. Other jury members included: Mr. Amit Tiwari, Director, Country Head – Media, Philips India; Ms. Anisha Motwani, Director & CMO, Max Life Insurance; Mr. Mayank Shah, Assistant Marketing Manager, Parle Products; Ms. Monica Tata, MD, HBO India (South Asia); Mr. Mrinmoy Mukherjee, Director (Marketing), Raymond; Mr. Pradeep Dwivedi, Chief Corporate Sales & Marketing Officer, Dainik Bhaskar Group; Mr. Rameet Arora, Senior Director (Marketing, Menu Management & Communications), Hardcastle Restaurants (McDonald’s West and South operations); Mr. Roshan Abbas, MD, Encompass; and Mr. Sandip Tarkas, President (Customer Strategy), Future Group and CEO, Future Media & T24.
