Music of Fox Star Studios and Vishesh Films muchawaited movie Jannat 2 was launched on Tuesday, April 3rd 2012 atMumbai’s JW Marriott Hotel. The lead actor Emraan Hashmi made a starry entry asSonu Dilli KKC (Kuti Kameeni Cheez) which is his character in Jannat 2. EmraanHashmi made a back entry with a .38mm pistol in his hand and shot at the hugeglass that covered the stage, from which the debutant actress Esha Gupta walkedout with director Kunal Deshmukh.
With this event thesuspense of the marketing campaign ‘Who is Sonu Dilli KKC?’ finally came to anend. With hoardings at popular spot,stickers on auto rickshaws, radio spots and social media site the character ofSonu DIlli was promoted as a campaign to promote this event. Vijay Singh, CEO of Fox Star Studios India says, “We wanted tomake Sonu Dilli KKC popular before the event and this was the best way tostrike a chord with the right audience. The fact that media was talking aboutSonu Dilli KKC before the event shows that our marketing initiative wassuccessful”
The video of a fewsongs including ‘Tu Hi Mera’ and ‘Tera Deedaar Hua’ were screened exclusivelyfor the media. Mukesh Bhatt said, “I am happy that my friends from the mediawatched the videos before anyone else. Most of them came to me and said theyloved it and that’s what made my day. ”
When asked about thetitle of the film Emraan Hashmi was quick to respond, “I have never said it’s asequel, it’s a franchise. Since Bhatts have so many movies that are alreadypopular why not build it further and take it ahead.”
Director Kunal Deshmukh didn’t deviate fromthe subject of Jannat 2, he added. “Jannat 2 is about arms trade but it’s notsome serious expose or anything like that. In fact what people should also lookout for is the chemistry between Emraan and Esha. I feel everyone will talkabout that once they watch them on the big screen.”
Music of Jannat 2 isout on Sony Music. The film hits theaters on May 4th, 2012.
