Rajasthan Royals and Engage Sports Media ink innovative Media Partnership deal
Offer fans a compilation of exciting team-based content across all media platforms worldwide
Rajasthan Royals today announced the launch of RR TV, a new media asset that offers enthusiasts a compilation of up-to-the-minute content related to the team and its activities across all media platforms worldwide. Launched in partnership with Engage Sports Media in order to give fans access to exclusive original content, RR TV fired up a week before the Pepsi Indian Premier League 2013 started, and goes behind-the-scenes with Captain Rahul Dravid and the Royals team.The partnership between Rajasthan Royals and Engage Sports Media will create, produce, distribute and market a broad range of media products to help build a worldwide fan base and boost the commercial value of the Indian Premier League franchise.
RR TV includes daily online video clips of the team and offers a number of TV shows during the current season and post-season. It is syndicated and distributed to Royals’ website and Fan Zone, YouTube, Facebook and Twitter, as well as online publishers, news and sports websites, radio, mobile and television networks in India, the sub-continent and selected international territories.The platform will continue to produce and distribute content in the off-season to give a year-round media product to build both the fan base and fan engagement around the world.
Talking about the association, Mr. Raghu Iyer, CEO, Rajasthan Royals said, “We believe our fans are our biggest stakeholders. They live and breathe the brand, taking it with them wherever they go. As far as the IPL is concerned, RR TV is a highly innovative media platform and one that looks at offering enthusiasts exciting exclusive team-based content. We’re continuing to give fans a unique digital experience taking them very close to the team and all the action.Gregg Oldfield, CEO of Engage Sports Media, said, “We are delighted to be working with Rajasthan Royals and to be building RR TV into a valuable media asset for the IPL franchise. There is real fan engagement as we bring to life ‘behind-the-scenes’ and ‘player access’ for fans across all digital and TV platforms.”
About Rajasthan Royals
Epitomising the elegance, style, valour and royalty of the states of Rajasthan and Gujarat, Rajasthan Royals is a Jaipur based Indian Premier League team loved by fans across the world. Winners of the inaugural IPL in 2008, the team is impassioned by indomitable qualities of strength, fighting prowess and courage in the face of tough opposition. The royal blue and gold emblem of Rajasthan Royals reflects the rich history of the region and their promising future. The team’s anthem ‘Halla Bol’ and mascot ‘Moochu Singh’ capture the energy, enthusiasm and never-say-die attitude of the team.
Ever since its inception, the Royals brand has been at the forefront in terms of nurturing and promoting new talent in India. With a major presence on social media platforms, Royals offers fans a unique digital experience taking them to the heart of all the action. While the team’s YouTube channel happens to be the most watched amongst all IPL teams, the Facebook page and twitter handle enjoy a growing number of supporters and followers. The official website based fan zone gives fans the freedom to express themselves through content, videos, images, forums or polls, all driven the fans themselves. These aspects have made Rajasthan Royals the most loved team and enabled to it emerge as the first Global sporting brand from India.
